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所在平台: Udemy |
课程主页: https://www.udemy.com/course/introduction-to-fashion-buying-and-merchandising/
课程评论：没有评论
**课程名称：** 成为时尚买手或商品销售员 **课程概要：** 本课程旨在帮助您开启时尚买手或商品销售员的职业生涯。虽然对时尚的热爱是重要的起点，但真正的核心在于平衡创意与商业。课程强调，作为一名成功的时尚买手，您需要深入了解市场趋势，精准预测时尚潮流，并能够将这些趋势转化为符合消费者需求的产品。这不仅关乎“看到自己的时尚产品在零售店中销售”的成就感，更在于持续地“击中精准的销售甜蜜点”。 课程打破了对时尚买手仅限于热爱购物或参加时装周的刻板印象。它指出，这是一个充满挑战、节奏快速的职业，需要掌握最新趋势，并在正确的时间、以正确的价格将产品引入商店。这需要学习和发展一系列关键技能，积累相关知识和经验。买手的具体职责会因零售买手结构和公司类型而异。特别是对于那些负责开发自有品牌（从设计到零售的全过程）的买手来说，更是需要全面的技能。 **您将学到：** * 时尚潮流预测 * 时尚买手和商品销售员的角色 * 季度规划 * 时尚周期 * 顾客画像分析 * 时尚产品线规划 * 视觉陈列 * 供应商关系管理 * 销售和关键绩效指标
Having a passion for fashion is great but its just the beginning- for me it is about finding that amazing balance between creativity and commerce. It is when you are excited about seeing your fashion products that you have painstakingly researched, ideated, sourced, developed and manufactured six months earlier, going into retail stores and the resulting subsequent sales because your customers love it too. This is the sweet spot you want to hit every time you have new fashion products arriving into your stores.Being a fashion buyer is an exciting career but it doesn't just happen because you love shopping or because you love fashion womens clothes or accessories, mens clothes, gender neutral clothing and such. It's a challenging, fast-paced job that has to do with the latest trends and how to get them into your stores at the right price and at the right time. There are skills to learn and develop, knowledge to gain and experience to accumulate. The role and responsibilities vary greatly depending on the retail buying structure or the type of company you may work in.It is not all about fashion shows, Fashion week, London Fashion week or New York Fashion weeek either or walking in and out of show rooms with rails of clothes to select from. On the contrary if you are a buyer for a business developing private label products i.e. developing ranges from design to retail then you require a broad skill set to execute the full process successfully.This course will introduce you to the most important areas of Fashion buying that you need to know to kick start a career in fashion.What you will learnFashion Trend ForecastingThe Role of The Fashion Buyer and MerchandiserSeasonal PlanningThe Fashion CyclesCustomer ProfilingFashion Range PlanningVisual DisplaySupplier RelationshipsSales and Key Performance indicatorsIt is ultimately the fashion buyers' role to understand their customers, keep abreast of the latest market trends, source the right products and get them into the stores at the right price and at the right time. It's a job that requires you to be organized, have an eye for detail, work to tight deadlines, have great communication and negotiation skills along with good analytical and problem-solving skills to name a few.
