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所在平台: Udemy |
课程主页: https://www.udemy.com/course/introduction-to-design-thinking/
课程评论：没有评论
课程名称：设计思维初探 课程概述：本课程采用以人为本的方法来推动增长、商业和问题解决。了解客户是关键，课程将概述各种方法、细微差别和技巧，以帮助您了解客户，从收集的数据中发现非显而易见的洞察，利用这些洞察明确正确的问题，接着进行构思和原型制作，测试和重测，最终开发出新颖的创新解决方案。实施所学的设计思维原则和实践是我们的首要任务。我们将帮助您为实际工作项目制定行动计划，并提供后续辅导，以确保您能够在需要的地方成功执行创新。 课程议程： 1. 设计思维介绍：什么是设计思维，为什么它有用以及如何使用。 2. 发现：运用各种研究技术和工具来理解客户，收集客户故事。 3. 洞察：如何更好地理解客户，甚至比他们自己更了解自己。运用工具和技巧，让您爱上问题，从而开发出激发创新的非显而易见的洞察。 4. 梦想：尽管每个人都具备构思能力，我们将帮助您基于已有的想法创造出颠覆性的解决方案，而非增量式的解决方案。使用工具和技巧帮助您创造出让客户惊喜的非显而易见的解决方案。 5. 颠覆：运用精益创业方法论快速实验您的解决方案，并从实验中学习。 关于Pensaar Design：Pensaar Design 是一家设计策略和创新咨询公司，旨在通过创新解决客户需求来促进增长。该公司根植于设计思维，采用协作和以人为本的方法来创造令人愉悦的客户体验。Pensaar Design团队激发新的可能性，帮助企业重新构思现有体验，或创造新的体验，超越客户期望。团队侧重于共同创造和愿景设计，培育设计领导能力，通过共同创造意想不到的惊喜，发现一直被忽视的机会，在了解客户问题的基础上不断进行优化，最终构建出令人惊喜的客户体验。
Introduction to design thinking course takes a human-centered approach to growth, business, and problem-solving. As pointed out earlier, understanding the customer is the key, this course outlines methodologies, nuances, and techniques to understand your customer, uncover non-obvious insights from the data collected, use those insights to articulate the right problem, and you will ideate and prototype, test and retest to develop fresh, innovative solutions.Implementing the design thinking principles and practices you've learned is our top priority. We help you create an action plan for real work projects and provide post-program coaching so you can successfully execute innovation wherever you need it.Agenda for an Introductory course to Design ThinkingIntroduction to design thinking - what it is, why it is useful and how it can be usedDISCOVER: Understanding your customer with the help of various research techniques and tools to collect customer stories.INSIGHT: How to understand customers better, better than they know themselves. Tools and techniques that help you fall in love with the problem to develop non-obvious insights, insights that inspire innovationDREAM: While everyone inherently ideates, we'll help you build on your ideas to create solutions that are disruptive and not incremental. Tools and techniques that help you create a non-obvious solution that delight the customerDISRUPT: Use Lean startup methodology to rapidly experiment your solutions and learn from those experimentsAbout Pensaar DesignFuelling growth by empowering organizations to innovatively solve their customers' needsPensaar Design is a design strategy and innovation consulting practice. Rooted in design thinking, Pensaar Design uses collaborative and human-centered approaches to create delightful customer experiences. The dedicated team of creative design thinkers inspire new possibilities, helps enterprises re-imagine existing experiences, or create new - experiences that will not just meet but beat customer expectations.With a focus on co-creation and envisioning, the Pensaar Design team fosters design leadership by co-creating unexpected delight. They believe that awesome experiences start with discovering opportunities that have always been there but been overlooked. Then creating a clear and well-understood customer problem that you can solve really well. They then layer on ease of use and will not stop till they build in unexpected customer delight.
