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所在平台: Udemy |
课程主页: https://www.udemy.com/course/introduction-to-corporate-innovation/
课程评论：没有评论
Coursera 上的《企业创新导论》课程，旨在介绍企业成功创新的基本原则，涵盖内部有机增长的解决方案以及将初创公司技术应用于产品、服务和运营。 课程主要内容包括： * **企业创新的定义**：探讨什么是企业创新，以及创新的企业项目。 * **企业创新执行难点**：分析企业创新难以成功的主要原因。 * **企业创新成功的关键**：揭示企业创新成功的核心要素。 * **构建高效的创新流程**：学习如何建立一个成本效益高、具有清晰阶段和评审标准的创新流程，同时保持灵活性以适应创业式创新方法。 * **应对内部阻力**：探讨如何处理组织内部对系统性创新努力的反对意见。 * **企业风险投资画布（Corporate Venture Canvas）**：介绍一种用于构建和验证企业创新项目的工具。 * **成功案例分析**：通过具体案例和研究，展示企业内部风险投资的有效价值主张。 * **初创技术在企业中的应用**：讲解如何正确地将初创公司技术应用于改进产品、服务和运营，并强调其与内部创新项目的相似性，以及如何应用统一的工具来获得持续且显著的成果。 学完本课程，学员将能够评估组织的现状，明确提升企业创新能力的行动方向。
In this course you will be introduced to the basic principles of successful corporate innovation both in the form of organically grown solutions and the deployment of startup technologies into products, services and operations. By the end of this course you will be able to assess your organization's current state and have the right focus on what action to take in order to elevate your organization's innovation capabilities to a higher level. Following are the main topics that will be covered:What is corporate innovation? What is an innovative venture?The main reasons that corporate innovation is difficult to execute successfully.The keys to successful corporate innovation.How to build a cost-effective innovation process with clear stages and gate conditions while at the same time maintaining a high level of flexibility to accommodate an entrepreneurial approach to innovation.Handling internal objections to systematic innovation efforts.The corporate venture canvas - A tool for the formulation and validation of innovative corporate ventures.Examples and case studies of effective value propositions of ventures within organizations.How startup technology deployment in corporations for the purpose of affecting products, services and operations is done properly and the strong similarity to internal innovation ventures. How applying the same tools to both can generate prolific, sustainable results.
