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所在平台: Udemy |
课程主页: https://www.udemy.com/course/introduction-to-business-planning-and-forecasting/
课程评论：没有评论
**Coursera 课程总结：商业规划与预测** 本课程是一门全面而实用的商业规划与预测课程，由拥有全球工作经验的行业专业人士设计。课程旨在帮助学员掌握从定性到定量的各类规划过程和预测技术，并将所学知识应用于实际商业情境。课程更侧重于商业导向而非学术理论。 **课程目标人群：** * 希望提升技能的规划专业人士（如供应链、财务、销售与营销部门）。 * 有志成为商业规划专业人士的学生及其他人士。 **课程内容侧重：** * **商业视角：** 从业务角度理解需求规划，不深入探讨数学模型推导。 * **应用导向：** 专注于量化技术的商业理解和实际应用，而非复杂的统计计算和模型参数推导。 * **工具辅助：** 假定学员会使用规划软件来辅助完成复杂的计算和推导。 **不适合人群：** * 对深入的预测统计学和模型数学推导感兴趣的学习者。 **核心价值：** 本课程是为希望在应用层面精通规划与预测技术的商业专业人士量身打造的。它能够帮助规划专业人士更好地理解岗位职能要求，并更有效地运用高级预测软件，从而在实际工作中取得更好的成效。
This is a comprehensive business planning and forecasting course that covers both qualitative and quantitative aspects such as the planning process and forecasting techniques.The course has been designed by industry professionals with global work experience. The course will help you apply the learning in real business situations. The design is less academic and more business oriented.This course is suitable for planning professionals looking to sharpen their skills as well as students and others who aspire to become business planning professionals. This course aims to help the aspiring business planner better understand the role's functional requirements and the current demand planner better use advanced forecasting software. This course tackles demand planning from a business point of view and subsequently does not cover the mathematical derivations of the models involved.This course has been designed for a planning professional working as a part of the business functions like supply chain, finance or sales & marketing. The purpose of the course is to equip the planner with the basic principles of planning and business understanding of the quantitative techniques and their use.The course does not delve upon the mathematical derivations of the forecasting models or statistical computations of various coefficients and parameters. It is expected that the business planner would be using a planning software that assist in such derivations and computations. If you are interested in deep dive forecasting statistics then this course may not be a best fit for you. However, if you are a business professional aiming to ace knowledge on application of techniques then this course is best for you.
