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所在平台: Udemy |
课程主页: https://www.udemy.com/course/introduction-to-business-ecosystems-in-60-minutes/
课程评论：没有评论
Coursera 课程《60分钟商业生态系统入门》总结 本课程旨在为学习者提供关于商业生态系统的全面介绍。课程将深入探讨“商业生态系统”这一术语的起源、定义以及构成要素，帮助学习者理清这一概念的模糊之处。 **课程主要内容包括：** * **生态系统概念的起源：** 了解生态系统概念如何从自然界引入商业领域。 * **商业生态系统的定义：** 学习对商业生态系统进行精确且深入的界定。 * **商业生态系统的构成要素：** 探索商业生态系统中的典型参与者及其相互关系。 * **生态系统战略：** 了解如何制定和运用生态系统战略。 **课程特色：** * **时长：** 课程视频及演示总时长超过60分钟。 * **先修知识：** 无需任何商业生态系统领域的先修知识。 * **适用人群：** 适合商业高管、学生以及对商业生态系统概念感兴趣的任何人。 * **学术前沿：** 课程将触及该领域最新的一些研究课题，探讨其在工业领域的应用。 * **跨领域联系：** 介绍相关商业研究领域与商业生态系统这一新兴学术研究领域的交集。 **学习目标：** 完成本课程后，学习者将能够： * 理解生态系统在自然界和商业世界中的含义。 * 清晰地认识商业生态系统的构成要素和作用。 * 掌握商业生态系统的基本概念和战略思路。 * 理解“商业生态系统”这一流行但可能被滥用的术语。 * 学习如何将相关理论和概念应用于实际商业情境。 **重要声明：** 课程承认商业生态系统作为一个仍在探索中的学术领域，其定义和概念可能存在多种观点。本课程旨在提供一个入门性的介绍，并非涵盖所有可能的视角。
Learn about the Business EcosystemsThe term business ecosystem is now widely used (and misused) in journal and press articles. But do you find the concept, whilst strangely familiar, still slightly vague and fuzzy?This course is an introduction to the origins of the ecosystem concept, as well as a deeper examination of some of the definitions and component parts of business ecosystems.Do you wish to explore the component parts of a business ecosystem? Learn about the typical players involved and their relationships.This course, whilst introductory, also explores some of the latest research topics, which hope to address some of the outstanding questions on how to best use this concept for firms in industrial sectors.Learn about how adjacent fields of business research overlap with this relatively new field of academic research.Content and OverviewThis introductory level course consists of videos and presentations totalling over 60 minutes.This course does not require any prior knowledge of Business Ecosystems.This course introduces the concept of Ecosystems, the definition of a Business Ecosystem, Components of a business ecosystem and ecosystem strategy.On completion of this course, you will understand what an ecosystem represents in both the natural and business worldsIt also provides helpful hints and advice for business executives and students so that they can explore some of the theories and concepts as well as providing thought provoking questions about its applicability to a real-life business situation.On successful completion of this course, you will know one of the latest buzzwords, widely used and misused in journal and industry articles.We acknowledge that this is an introduction to Business Ecosystems. There will many different opinions on the definition and concept. It is an academic field that is still exploring the meanings and definitions and as such this course cannot hope to cover all viewpoints.
