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所在平台: Udemy |
课程主页: https://www.udemy.com/course/introduction-to-business-analytics/
课程评论：没有评论
**Coursera 课程总结：商业分析导论** 本课程“商业分析导论”旨在为学员提供坚实的商业分析基础，培养在各种商业环境中（尤其是在大型企业中）至关重要的技能。课程由拥有可口可乐公司16年以上丰富经验的Randy Rosseel讲授，他曾担任过业务控制、规划与合并、绩效管理以及财务总监等多个重要职位。 **核心内容模块：** * **明确业务期望与规划：** 学习如何定义业务目标，区分长期规划与年度业务计划。 * **利益相关者分析：** 掌握利益相关者映射技术，理解其在项目中的重要性。 * **商业智能与流程映射：** 了解商业智能的定义及其对现代企业的作用，并学习端到端流程映射，熟悉常见的企业核心流程（如Hire-to-Retire (H2R), Record-to-Report (R2R), Order-to-Cash (O2C), Source-to-Pay (S2P)）。 * **价值驱动因素与指标体系：** 识别关键的价值驱动因素，区分普通指标与关键绩效指标（KPI）。 * **标杆分析：** 学习内部和外部标杆分析的方法。 * **主数据管理：** 理解主数据功能的重要性。 * **多样化分析技术：** 学习一系列分析方法，包括历史分析、方差分析、趋势分析、价值分析、相关性分析、时间序列分析、回归分析，以及机器学习和深度学习。 * **问题导向分析方法选择：** 了解如何根据具体业务问题选择最合适的分析类型。 * **分析项目管理：** 掌握分析项目的管理方法，理解成功的关键要素。 **课程特色：** * **循序渐进的教学体系：** 课程内容环环相扣，确保学员按照逻辑顺序掌握知识，避免学习断层。 * **实战经验的传授：** 讲师的360度行业视角和实践经验为课程提供了前所未有的价值。 * **全面的学习资源：** 提供结构化的课程培训、活跃的问答支持、课程笔记、动手练习、测验题目、深入的知识应用指导、结业证书以及未来课程更新的访问权限。 * **无风险承诺：** 提供30天无条件全额退款保证。 本课程被认为是市场上同类培训中的佼佼者，为学员提供了一个绝佳的学习机会，以系统化的方式深入理解并应用商业分析。
When can we say that a business is successful?Which are the techniques corporations use to monitor their performance?What makes for an effective analytics project?If these questions sound interesting and you want to learn about business analytics, then you've come to the right place.This course is an invaluable journey, in which we will layout the foundations of your superior business analytics skills. You will start developing abilities that are highly necessary in any type of business environment, but particularly so when working for a large blue-chip corporation -running a complex business.In this course, you will learn how to:- Define business expectations- Distinguish between a long-range plan and an annual business plan- Perform stakeholder mapping- Understand what business intelligence is and why it is essential for every modern company- Carry out end-to-end process mapping- Become familiar with the main types of end-to-end processes in a corporation: Hire-to-Retire (H2R), Record-to-Report (R2R), Order-to-Cash (O2C), Source-to-Pay (S2P)- Identify key value drivers- What are metrics and what distinguished metrics and KPIs- Perform internal and external benchmarking- Understand the importance of the Master data function- Carry out historical analysis, variance analysis, trend analysis, value-based analysis, correlation, time series, regression, as well as machine and deep learning analysis- Determine which is the most appropriate type of analysis depending on the problem at hand- Acquire an understanding of how to manage an analytics project- Gain an understanding of what makes for a successful analytics projectAll of this will be taught by an instructor with world-class experience. Randy Rosseel has worked in the Coca-Cola ecosystem for a bit more than 16 years. He has been a business controller, а senior manager of planning and consolidation, an associate director of planning and performance management; and, ultimately, a director of finance responsible for hundreds of employees.Each of the topics in the course builds on the previous ones. And you risk getting lost along the way if you do not acquire these skills in the right order. For example, one would struggle to understand how to identify KPIs if they are not introduced to Stakeholder and end-to-end process mapping first.So far, we have not seen other comparable training programs online. We believe that this is a unique opportunity to learn from a proven professional who has 360 degrees view of the analytics processes in one of the most recognizable companies in the world.What you getA well-prepared and structured business analytics trainingActive Q & A supportCourse notesHands-on exercisesQuiz questionsAll the knowledge to apply analytics in a business contextA certificate of completionAccess to all future course updatesAnd we are happy to offer an unconditional 30-day money-back in full guarantee. No risk for you. The content of the course is excellent, and this is a no-brainer for us, as we are certain you will love it.Why wait? Every day is a missed opportunity.Click the "Buy Now" button and become a part of our business analytics program today.
