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所在平台: Udemy |
课程主页: https://www.udemy.com/course/introduction-to-behavioural-science/
课程评论：没有评论
课程名称：行为科学导论 概述：探索人类决策的迷人世界，通过Caja行为科学基础在线学习课程！了解人们为何做出特定选择，提升识别自身判断偏差的能力，学习有效的工具和技巧来影响他人的行为。增强对行为变化研究中的关键概念和理论的了解，并发现它们在现实世界中的有效应用方法。无论您希望让更多人回复您的电子邮件，还是实施全组织的变更倡议，深入行为科学的基础知识，看看小的变化如何导致巨大的影响。 学习内容： - 大脑与行为：了解人脑如何处理信息，并识别我们在解读周围世界时常见的错误判断。 - 基本神经科学：介绍大脑不同部分如何影响我们的行动。 - 行为反应：学习大脑如何影响我们的行为。 - 双脑理论：探索情感与逻辑部分之间的互动。 - 行为科学和“助推”理论：定义行为科学及其基础，理解助推如何塑造我们的决策，并探索现实中的助推案例以及其伦理考虑。 - 思维系统：了解指导我们选择的两种思维系统，并学习如何运用这些系统来设计更好的干预措施。 - 认知偏差：定义认知偏差及其对决策的影响，探讨常见偏差（如确认偏差、从众效应、可得性启发、框架效应与损失厌恶）及应用框架。 Caja是一家屡获殊荣的公司，2023年获得两项商业心理学协会奖，并在2024年提名五项。作为CPD UK注册的培训公司，我们已成功为数百名学习者提供课程。 选择Caja的理由： - 获奖机构：从行业最佳中学习。 - 显著影响：数百名专业人士已实现转变。 - 认可的质量：CPD UK注册培训公司。 完成本课程后，您将对行为科学有扎实的基础，并具备有效增强个人和专业决策的工具。不要错过这个机会，彻底改变您对人类行为的理解，并推动积极的变革！
Discover the fascinating world of human decision-making with the Caja Behavioural Science Foundations e-learning course! Understand why people make the choices they do, improve your ability to spot your own judgement biases, and learn effective tools and techniques to influence the behaviours of others. Boost your knowledge of key concepts and theories from behaviour change research and uncover proven methods of applying them effectively in the real-world. Whether you want to make more people respond to your emails, or implement an organisation-wide change initiative, dive into the fundamentals of Behavioural Science and see how small changes can lead to big impacts.Here's what you'll learn:The Brain and BehaviourFeatures of Human Cognition: Discover how our brain processes information.Flaws in Judgement: Identify common mistakes we make in how we interpret the world around us.Basic Neuroscience: Get an introduction to how different parts of the brain influence our actions.Our Behaviour Responses: Learn how our brain influences our actions.The Two Brains: Explore the interaction between the emotional and logical parts of the brain.What is Behavioural Science and Nudging?What is Behavioural Science: Define what behavioural science actually means.Nudge Theory: Understand the basics of nudging and how it shapes our decisions.Nudges are Everywhere: Explore real-world examples of nudging in action.Ethics of Nudging: Learn about the importance of ethical considerations in influencing behaviour.Nudging in Practice: See how practical applications ead to positive outcomes.Systems of ThinkingDual Process Theory: Understand the two systems of thinking that guide our choices.System 1 - Thinking Fast: Explore fast, intuitive thinking.System 2 - Thinking Slow: Learn about slow, deliberate thinking.Applying the Systems of Thinking: Discover how to use these systems to design better interventions and influence behaviour.Cognitive BiasesWhat are Cognitive Biases?: Define cognitive biases and their impact on decision-making.Confirmation Bias, Bandwagon Effect, Availability Heuristic, Framing Effect, Loss Aversion: Explore these common biases.MINDSPACE: Learn a practical framework for applying cognitive biases to create effective behaviour change.Applying Cognitive Biases: See real-life examples of how these biases can guide decisions.Unlock the power of Behavioural Science with Caja, an award-winning company and the proud recipient of two Association of Business Psychology Awards in 2023 and nominated for five in 2024. As a CPD UK Registered training company, we have successfully delivered our courses to hundreds of learners.Why Choose Caja?Award-Winning: Learn from the industry's best.Proven Impact: Hundreds of professionals already transformed.Recognised Quality: CPD UK Registered training company.By the end of this course, you'll have a solid foundation in Behavioural Science and practical tools to enhance your decision-making in both personal and professional settings. Don't miss this chance to revolutionise your understanding of human behaviour and drive positive change!
