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所在平台: Udemy |
课程主页: https://www.udemy.com/course/introduction-to-behavioral-economics/
课程评论：没有评论
课程名称：行为经济学入门 概述：亲爱的学生们，由于时间原因，我决定暂时中止本课程的开展。未来我仍希望完成这门课程，并会在有时间时对其进行全面修订。感谢大家的理解以及报名并提供反馈的同学们！行为经济学是研究人类决策的科学：我们为什么会作出这样的决策，决策受到哪些因素的影响，何时影响最大？行为经济学关注的是现实世界中人类的行为和决策，并展示出我们如何在许多情况下偏离经济理论所假设的“理性”决策。学习人们如何做出决策，为什么这些决策并不总是“理性”（按照传统经济学的标准），即使这些“有偏见”的选择可能依然是最佳选择，尤其是人们使用启发式（“经验法则”）时。运用这些新知识到你的生活中，提升你对市场和政府的抵抗力，了解他们使用的特定气味、颜色、图像以及与人沟通的方式。 课程开始时，会介绍传统经济学理论，这是所有经济学研究的基础。接着，学习行为经济学的基础和一些理论。然后，了解人类决策的启发式和偏见，以及这些因素如何影响你的日常决策。之后，探讨公司和政府如何在现实世界中利用行为经济学的知识。了解专家们影响你决策和选择的技巧，也许能帮助你识别这些技巧，减少被操控的可能性。享受这一全新经济学领域的探索旅程，祝你好运！ 课程大纲： - 引言：什么是行为经济学？在社会科学中的定位 - 经济学基础：效用、需求与供给，期望效用理论 - 传统经济学假设与关键概念：理性经济人概念的回顾与辩护 - 行为经济学基础：早期调查反应、经济实验与博弈 - 人类决策：有界理性、双系统思维理论、前景理论 - 行为决策的概率加权函数、价值函数、遗憾理论 - 决策的四重模式 - 决策启发式和认知偏见：代表性、可得性、锚定与调整、情感等 - 社会规范与社会偏好 - 行为经济学框架：EAST、双钻石、MINDSPACE、COM-B - 行为经济学的应用：选择架构、政策制定及一些真实世界的例子 - 结尾：总结与收获 希望学生能借此机会深入了解行为经济学，为未来生活决策提供指导。
Dear students, please note that I have discontinued this course until further notice due to lack of time. I still intend to complete this course and will revise it entirely once I have time again. Thank you for your understanding and thanks to all of you who have signed up and provided feedback! Behavioral economics is the science of human decisions: How do we make the decisions we make, and why? What factors affect our decisions, and when? When, where, and how are our decisions affected?Behavioral economics studies actual, real-world human behavior and decisions and shows how, when, and where they deviate from the "rational" decisions made by people traditionally assumed in economic theory. Learn about the way people make decisions, why they are not always "rational" (in a traditional economics sense) but how "biased" decisions may still be optimal, even if people apply heuristics ("rules of thumb"). Apply this new knowledge to your own life and be not as easily persuaded by companies and governments, or at least have a better idea about why companies and governments use certain scents, colors, images, and ways to communicate with people. Start first by learning about traditional economics theory. This theory is the basis of all economics research. Then you will learn about behavioral economics foundations and some theories. Following, you will learn about human decision heuristics and biases and how these may affect your daily decisions. Then, you will learn how companies and governments use behavioral economics (sciences) knowledge in the real world. Get acquainted with the tricks used by experts to influence your decisions and choices! Maybe even learn to recognize those and not to be so easily swayed by those techniques anymore? Enjoy the journey diving into a fairly new economics discipline. And good luck! Course outlineIntro: What is behavioral economics (BE)? Locate BE within the social sciences.Economics foundationsUtility, demand and supply, and expected utility theoryHomo economicus: the traditional economics assumptions and key economics conceptsReviewing homo economicus assumptions and defending rationalityBehavioral economics foundationsEarly survey responsesEconomics experiments and gamesHuman decision-makingBounded rationalityDual system theory of thinkingProspect theory of decision-makingProbability-weighting functionValue functionRegret theory of decision-makingThe fourfold pattern of decision-makingDecision heuristics and cognitive biasesHeuristicsRepresentativenessAvailabilityAnchoring & adjustmentAffectCognitive biasesMental accountingHyperbolic discountingLoss aversionEndowment effectScarcity biasAnd many more…Social norms and social preferencesBehavioral economics frameworksEAST Double Diamond MINDSPACECOMBI / COM-BBehavioral economics in actionChoice architecturePolicymakingSome real-world examplesWrap-up: Conclusion and takeaways.
