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所在平台: Udemy |
课程主页: https://www.udemy.com/course/introduction-innovation-management/
课程评论：没有评论
**课程名称：** 创新管理 **课程概述：** 本课程将为您介绍创新管理的核心方法和工具，帮助您将绝妙的创意转化为成功的商业模式。我们将从创新管理的 arelimentary 定义以及创新经理的自我认知入手，深入探讨以下关键主题： * **创新与数字化挑战：** 课程将通过引发思考的引言，阐明数字化时代下企业面临的真正挑战并非技术本身，而是商业模式的革新与重塑。这远不止于自动化流程或社交媒体营销，而是关于企业和提供商如何实现全面的自我再造，开辟全新的业务领域。 * **从灵感出发到商业模式：** 课程将引领您完成从初步想法到可行的商业模式的全过程，涵盖： * 创新管理和颠覆性创新的基本概念 * 创业精神与创新经理的自我定位 * 目标群体描述方法 * 需求管理/需求工程 * 需求获取技术 * 设计思维和 Kano 模型 * 精益创业方法论和商业模式画布 * 大企业的创新实践（阶段-门槛流程） * 孵化器、加速器和智库的作用 * **实践案例分析：** 课程还将通过平台商业模式、机器人流程自动化（RPA）和人工智能（AI）等领域的案例研究，加深您对这些概念的理解。 **课程目标：** 本课程是初创公司创始人、企业家、创新者、开发人员和公司管理者必备的基础知识。这些系统性的框架是成功开展复杂创新项目的关键。 **加入我们，将您的最佳创意变为现实！** Okosu GmbH 祝您学习愉快，收获成功！
This course introduces essential methods and tools for innovation management. Starting with basic definitions and the self-image of an innovation manager, further topics such as design thinking, lean startup, innovation processes in large companies (stage gate process) as well as business incubation and think tanks are presented."We don't have a problem with digitalization in Germany. We have a huge problem with the further development of business models."This quote clearly states the problem with digitalization and innovation. It's about nothing less than companies and providers completely reinventing themselves, developing entirely new business areas and not just automating a few processes or placing a few advertisements on social media.There are many good ideas, but most of them fail in the implementation phase. In this course, you will learn the basic methods for developing an independent business model from a flash of inspiration. Starting with basic definitions and the self-image of an innovation manager, we will discuss the complete cycle from the initial idea to the functioning business model:Basic concepts of innovation management and disruptive innovationEntrepreneurship and self-image of the innovation managerMethods for describing target groupsRequirements management / requirements engineeringTechniques for requirements elicitationDesign thinking and the Kano modelLean startup methods and business model canvasInnovation in large companiesStage gate processIncubators, accelerators and think tanksCase studies from the areas of platform business models, robotic process automation and artificial intelligenceFundamental knowledge of these procedures is essential for startup founders, entrepreneurs, innovators, development and company managers. They represent the systematic framework within which complex innovation projects can take place successfully.So let's turn your best ideas into reality.The entire Okosu GmbH wishes you lots of fun and success!
