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所在平台: Udemy |
课程主页: https://www.udemy.com/course/intro-to-chatgpt-in-digital-marketing/
课程评论：没有评论
课程名称：AI在数字营销中的基础介绍（如何使用ChatGPT） 课程概述：该课程为初学者提供了一个简单易懂的介绍，讲述如何在数字营销中使用AI ChatGPT。课程内容涵盖了销售漏斗、Facebook和Google广告的应用，以及重定向策略，教你如何使这些过程更快速、更高效。AI具有强大的潜力，但正确使用它至关重要。正如常言所说：“垃圾进，垃圾出”，即使是在AI中也不例外。因此，了解如何有效地指令ChatGPT，以获取你所期望的输出（我们称之为“提示工程”）是非常重要的，因为ChatGPT需要根据你的文本提示来执行。 讲师Jochen是一位成功的房地产代理，拥有多年的数字营销实践经验，最近还开始利用AI / ChatGPT来满足他的数字营销需求。他将自己的知识与专业技能整理成这一门短课程，供学习者免费访问。 课程内容包括： - 视频课程 #1：如何在创建和优化销售漏斗时利用ChatGPT - 视频课程 #2：如何利用ChatGPT撰写更具转换率的Facebook广告文案 - 视频课程 #3：如何通过ChatGPT撰写的文案吸引更多Google PPC广告潜在客户 - 视频课程 #4：借助ChatGPT进行重定向、再营销和视频营销 这个课程旨在帮助学员了解并应用ChatGPT，提升数字营销的效率和效果。
This basic, simple and easy to understand course gives an introductory overview of how you can use AI ChatGPT for your digital marketing. It shows the application for funnels, FB and Google ads as well as re-targeting and how you can make those faster, better and more efficient. AI is extremely powerful, but like anything else, one needs to know how to properly use it. As the saying goes: "Garbage in - garbage out", even in AI.So it is important to understand how you need to instruct ChatGPT in order to get your desired output (what we call "prompt engineering" as ChatGPT awaits your instructions in a text prompt.Jochen has been using digital marketing as a practicing real estate agent (and otherwise) successfully for years and recently also is utilizing AI / ChatGPT for his digital marketing needs. He now has put his knowledge and expertise into a short course which you can access for free. • Video #1: How to utilize ChatGPT when creating/enhancing your funnels • Video #2: Making use of ChatGPT to write better copy for your Facebook ads that convert• Video #3: How to attract more leads with your Google PPC ads with copy written by ChatGPT• Video #4: Re-Targeting, Re-Marketing and Video Marketing with ChatGPT
