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所在平台: Udemy |
课程主页: https://www.udemy.com/course/internet-marketing-mastery/
课程评论：没有评论
课程名称：互联网营销大师班 课程概述： “了解、喜欢和信任”是良好互联网营销的三个关键主题。许多实体店尚未建立自己的网站，这使得它们在网上没有存在感。尽管这些本地企业在现实世界中运营，但它们的顾客却活跃在网上。因此，网络是它们展示商品和服务的窗口，至关重要的是，它们需要在网络上保持一致的可见性。 本课程强调，企业需要通过网站与顾客进行定期沟通，收集电子邮件地址等联系方式，并利用这些信息进行市场推广。与传统的印刷广告相比，电子邮件营销不仅更加经济，而且能够帮助企业与顾客建立关系，通过提供建议和优惠，提升品牌在线知名度。 课程还将探讨如何利用网站完全控制品牌形象，包括网站设计、内容和互动。顾客的推荐在决策中扮演着重要角色，因此在网站上使用客户推荐和评价，可以增强潜在客户对产品和服务的信心。 此外，课程鼓励企业“走向全球”，强调在网上销售的机会大大超过本地市场。在物流和国际运费变得更实惠的情况下，甚至是小型企业也可以向全球客户展示和销售产品。 总体而言，本课程旨在帮助企业通过建立网站在互联网中吸引和维护客户，实现更大的增长和成功。
Know, Like & Trust - the 3 key themes of good internet marketing.Have you ever searched for a specific local business online, only to find listings on other people's sites?It's hard to believe, but there are still quite a few bricks and mortar businesses that haven't created their own website, yet without a website, businesses have no presence online. But it's not just about keeping up with all the other local businesses, there are huge profit and customer relationship benefits as well, ‘Consistent Visibility' Even though local businesses are offline, their customers are online. By only being visible when customers walk down the street or drive by, these businesses are invisible the rest of the time, and the internet is an extension of their shop window.However, people spend a huge amount of time online, whether it is on their computer, smartphone, laptop, or tablet. They search for information online, not by driving down the street.It is so important to Communicate with customers regularly and a website gives the business owner a venue for collecting email addresses and other forms of contact, which in turn is a vehicle for communication, plus most people still check their email regularly. Instead of spending money on print advertising, it's much cheaper to send customers special offers and discounts via email.At the same time, email can be used to build a relationship with customers by offering other tips and advice. All communication with online customers is a form of ‘Building your Online Brand Awareness.Your website is completely under your control, so businesses can use it to create and promote their brand image. Everything from the design of the site to the content and interaction that occurs there, builds the image that you want the world to see. You can use it as a dynamic billboard which the whole world can see and interact with.People make purchasing decisions based on recommendations more than any other factor, so by including testimonials from customers, businesses can offer and demonstrate the social proof that prospective buyers need to be confident in your goods or services.Ratings and reviews are another way to help people make purchasing decisions, though they are more difficult to control. Trust pilot was a great way of getting the notoriety needed to boost your ratings however be wary, for what once was a free service driven by customer ratings, is now a fee driven service. The key is to, ‘Go global' , as a local business, you have a very limited prospect and customer base, however, once a business goes online, the potential for more sales is only limited by the logistics of shipping, and international delivery rates are cheaper than ever.So that's not an excuse, in fact, some websites have made it feasible for even the smallest individual business owner to give the whole world access to their products.While it's certainly possible to survive purely as a local business, the potential to grow and prosper is far greater when you have a website also.It's just a matter of being visible to customers and prospects in the place they spend much of their time the world of the internet is your shop front, all you have to do is attract customers.
