|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/international-expansion/
课程评论：没有评论
课程名称：国际扩张：成功蓝图 课程概述：在全球市场中，您的企业如何受益？国际市场蕴藏着巨大的机遇，但只有那些设定明确目标、制定深入战略并能够衡量绩效的公司才能抓住这些机会。您可能会听到这样的话：“中国有12亿人，如果我能抓住1%的市场，我的收入和利润将会激增。”或“考虑到巴西目前的增长率，我们怎么可能不通过在该市场出售产品而成功？”当公司遇到困难时，往往是因为他们在进入目标市场时没有充分理解市场的复杂性；缺乏针对各个国家的统一市场进入策略；在定位或产品特性上缺乏灵活性；不了解在目标市场中开展业务的总成本；不愿投资成功所需的必要资源。世界各地虽然有许多大型人口中心，但这些如何转化为成功的商业机会却并非易事。并非所有市场都是平等的，考虑到可支配收入、独特法规、竞争、分销渠道和运营成本，您可能会惊讶于哪些国家应该成为您的目标。本课程将帮助您在国际扩张中做出明智决策。它提供了一套研究市场、设定明确和现实目标、评估各种市场进入选项、建立国际业务模型及实现长期全球业务增长的蓝图。 作为一名高管和企业家，我的公司在美国以外 consistently 产生超过50%的收入和利润。我成功地在亚洲、欧洲和拉丁美洲设立了销售办事处、经销权、许可合作伙伴关系、研发中心、合资企业以及与海外公司的合并。本课程浓缩了我多年的学习经验，提供了一份详细的计划，以帮助您在国际扩张中取得成功。此外，我还讨论了在国际扩张时应避免的陷阱，因为在国外市场犯错可能代价高昂。由于每家公司都有其独特的情况，我通过电子邮件和电话随时为您提供全球扩张的规划支持。如果全球扩张正确进行，您的投资回报率将会非常惊人！
How can your company benefit from the global marketplace? International markets present huge opportunities...but only to those companies with clear goals, in-depth strategies and visibility to measure performance. I'm sure you've heard people say things like, "There are 1.2 billion people in China and if I can only capture 1% of that market, my revenue and profitability will skyrocket." or "With Brazil's current growth rate, how can we not succeed by offering our product for sale in that market?" When companies struggle, it is often because they: Enter markets without properly understanding the intricacies of their target markets Lack a cohesive go to market strategy for each particular country Are inflexible in their positioning or product features Don't understand the total costs of doing business in their target markets Refuse to invest the proper resources needed for success While there are many large population centers throughout the world, how can that translate into a successful business? Not all markets are created equal, and when you take into account disposable income, unique regulations, competition, distribution channels and operating costs, you may be surprised at which countries you should be targeting. This course will help you make intelligent decisions as you expand your business internationally. It provides a blueprint for researching markets, setting clear and realistic goals, evaluating various market entry options, modeling your international business and growing your global business long term. As an executive and entrepreneur whose companies have consistently generated more than 50% of revenue and profitability outside of the United States, I have successfully setup sales offices, distributorships, licensing partnerships, R & D centers, joint ventures and mergers with overseas companies in Asia, Europe and Latin America. My course captures my years of learning into a concise, detailed plan to help you succeed in your international expansion. As part of this course, I also discuss many of the pitfalls to avoid when expanding internationally, because mistakes in foreign markets can be quite costly. Since every company has its own unique circumstances, I make myself available via e-mail and phone to assist you in planning your global expansion. If global expansion is done right, your ROI can be incredible!
