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所在平台: Udemy |
课程主页: https://www.udemy.com/course/international-business-applied-fundamentals/
课程评论：没有评论
课程名称：国际商业实践精通 课程概述：该课程旨在介绍国际商业的多个方面。在全球化和国际贸易日益增长的背景下，许多新兴和成熟经济体面临新的挑战与机遇。课程的目的是引发国际商业领袖对新的商业模式和新问题的讨论，并提供可能的解决方案。主要目标是帮助用户、学习者和管理者应对影响国际商业的各种力量，并在多个国际市场中取得成功。 学习成果：完成课程后，学员将能够： - 理解并评估经济分析在国际商业环境中的作用，欣赏国际环境中商业战略的经济基础。 - 分析并综合多种竞争分析模型，以评估国际商业中的战略行为。 - 分析并评估企业及行业层面的复杂竞争情境，提供国际商业的见解。 - 结合理论与实践知识，在全球化背景下应用竞争策略，特别是国际商业的主要进入与退出策略。 - 批判性地评估来自多种来源的信息，展示研究能力，并利用扎实的分析和建议文档化国际经济和商业战略的结果。 本课程将为希望在国际市场上取得成功的学习者提供必要的知识和技能。
COURSE OVERVIEW:This course has been designed to introduce a variety of aspects of international business. Globalisation and growing international trade amongst many different countries have brought new challenges and opportunities for many new economies and established economies. This course intends to bring these new ways of doing business and new questions in the minds of international business leaders to discussion and provide some probable answers to these questions. The main objective of this course is to prepare users, learners and managers to deal with forces affecting international businesses and to expand successfully in many international markets.LEARNING OUTCOMES:Upon the completion of this course, users will be able to:Understand and evaluate the role of economic analysis within international business contexts and appreciate the economic underpinnings of business strategy in international settings.Analyse and synthesize various models of competitive analysis to assess strategic behaviour in international business.Analyse and evaluate the complex competitive scenarios at both the firm and industry level to international business.Apply theoretical and practical knowledge of competitive strategies in the context of globalisation, particularly major entry and exit strategies of international business.Critically evaluate information from a wide range of sources to demonstrate research skills, and demonstrate the capacity to document the outcomes in international economics and business strategies with sound analysis and recommendations.
