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所在平台: Udemy |
课程主页: https://www.udemy.com/course/integrated-marketing-strategy/
课程评论：没有评论
Coursera 上的《整合营销基础与战役策略》课程内容概述 这门时长约 3 小时的课程，将带你深入了解整合营销的过去与现在。通过学习历史和当代的战役案例，你将理解整合营销的起源及其在数字时代的演变。课程将阐述整合营销的优势及其对企业规模化发展的重要性。 你将学会如何制定策略并启动自己的整合营销战役，课程将全程指导，提供提升战役效果的技巧和见解。此外，课程还将教授与创意团队和代理机构高效协作的最佳方法，并一步步指导你完成创意简报 (creative brief) 的撰写，助你成为一位优秀的简报写作者。 课程还包含关于如何给出建设性、创意性反馈的教学，让你在参与创意评估时充满信心。最后，课程会展示如何在战役发布后总结和分享成果，帮助你展示工作成果并促进职业发展。 课程提供模板和资源，以协助你进行整合营销战役的策略制定、大纲设计、启动执行及成果总结。
This ~3 hour course covers the foundations of integrated marketing from past to present. You'll dive into past and present campaign examples to understand how integrated marketing began and how it has evolved in the digital era. You'll learn the benefits of integrated marketing and why it's so important for scaling your business. I'll teach you how to strategize and launch your own integrated marketing campaign as I walk you through the process, providing you with tips and insights to elevate your own campaigns. I'll teach you the best ways to work with creative teams and agencies, and walk you step by step through a creative brief so by the end of the course you will become a master brief writer. I've even included a lecture to teach you how to give constructive, creative feedback so you can walk into any creative review and feel confident and ready to critique campaign assets. I even included a section that shows you how to summarize and share campaign results post-launch, so you can showcase all the great work you did and help you grow in your career. This course includes templates and resources to help you strategize, outline, launch, and summarize an integrated marketing campaign.
