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所在平台: Udemy |
课程主页: https://www.udemy.com/course/integrated-marketing-communication-v/
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课程名称：整合营销传播（Integrated Marketing Communication） 课程概述：整合营销传播（IMC）不仅是一个重要的学科，对于任何私立和政府机构，包括大学，都是必修课。本课程全面介绍了营销及其在商业问题中的应用，为学生提供坚实的基础。它不仅适合学生和营销专业人士，还特别适合那些希望从企业转向教育领域的人员。课程内容涵盖了整合营销传播和教育、企业中常用的营销概念，结合现场行业案例、视频和实例进行讲解。如果你是BCom、MCom、金融、PGDM或MBA的学生，或者正在准备竞争考试，这门课程都是必不可少的。如果你在企业工作，学习这里的技巧和知识，可以帮助你脱颖而出；如果你想开设自己的咨询公司，这门课程同样适合你。此外，如果你希望从企业转向教学职业，这也是一门必修课程。课程提供可供下载的章节笔记，方便备考和未来参考。导师欢迎学生随时提问，并乐于解答疑惑。 课程作者：Dr. Sumit Saha博士，市场营销MBA、KSET/SLET、项目管理专业（PMP）、计算机科学与工程学士，具有博学多才的背景，研究者、企业家、著作权拥有者、管理顾问和教育工作者。在教学、培训、研究、咨询和行业方面有超过16年的经验。Dr. Sumit曾在印度统计学院孟加拉、机器学习和人工智能领域进行研究，且曾在Vodafone、Reliance Communication、Hughes、InterCall等多家顶尖跨国公司工作，担任过多个高级职务，目前是Dayananda Sagar商学院的副教授。他在学院中担任多个委员会的职务，并积极进行研究，已在包括Scopus、Web of Science和ABDC索引的国际期刊上发表论文。 总结：整合营销传播课程为学生和职业人士提供了实践与理论相结合的知识，帮助他们在职场中取得成功，并为未来的发展奠定基础。
Integrated Marketing Communication (IMC) is not only important to know, but also compulsory subject to cover for any private, government institutions including any Universities. This is one of the courses which gives a complete idea about marketing and its application to the business problems. This course gives a strong fundamental base for all the students. This course is a comprehensive guide for all the students, marketing professionals and for those who want to move from corporate to education field.It is a complete guide of Integrated Marketing Communication (IMC), and Marketing concepts used in education and corporates with live industry cases, videos and examples.If you are a BCom/MCom/ Finance/PGDM/MBA students or preparing for competitive exams then this course is must for youIf you are in corporate, learn the tricks and gain the knowledge to outstand.Land a High-Paying Job through the practical and theoretical knowledge of the courseWant to start your own consultancy, this course is for you.If you want to move from corporate to teaching profession, then this is a must have courseDownloadable Chapter Notes for competitive exams and future referenceDo not think you I am teaching you remotely, I am always happy to clear your doubts. Just message me anytime!Course Author:Dr. Sumit Saha, Ph.D, MBA(Marketing), KSET/SLET, PMP, B.E(CSE), is a philomath, researcher, entrepreneur, author, corporate trainer, copyright owner, management consultant, educator, and a seasoned professional with 16+ years of teaching, training, research, consultancy and industry experience.Dr. Sumit has research experience from Indian Statistical Institute, Kolkata in Machine Learning, and Artificial Intelligence. He worked with top MNCs like Vodafone, Reliance communication, Hughes, InterCall and many more in different capacities up to Associate Vice President & Director.Currently , he is working in Dayananda Sagar Business School as Associate Professor. He is a member of "Academic Council" &"Board of Studies", Chairperson of "Admission Committee",and "Research & Publication", and President of the Institute Innovation Council (IIC) for his college.Dr. Sumit is an active researcher, and his research papers have appeared in peer-reviewed national as well as international journals indexed in Scopus, Web of Science, and ABDC. He has published books, and reputed online courses in management and business statistics, analytics, and data science which has global acceptance in the students' community. He is a reviewer for sage publications journals. He also taught 3000+ offline and 6000+ online students from 128 countries globally, trained corporates, and guided many scholars. His interest is in solving complex industry problems related to Entrepreneurship, Sales & Marketing, strategic management, and project management.
