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所在平台: Udemy |
课程主页: https://www.udemy.com/course/insightful-customer-interviews-for-product-managers/
课程评论：没有评论
**课程名称：**深入的客户访谈——产品经理的必备技能 **课程概述：** 本课程旨在帮助产品经理掌握通过深入的客户访谈来洞察客户需求、动机和期望的核心技能。客户访谈是产品开发、战略制定和增长探索的基石，能够帮助产品经理连接客户的“心智、直觉、好奇心、玩乐、勇气、品味”，从而发现真正的客户价值。 虽然客户访谈至关重要，但要从中获得深入、无偏见的洞察却充满挑战。本课程将提供一系列实用的技巧、方法和实践活动，帮助您： * **访谈与观察客户：** 挖掘客户已表达和未表达的需求。 * **测试产品概念：** 在访谈中获得大量无偏见的信息，指导产品开发。 * **分析客户需求：** 为战略、新产品开发和增长探索提供洞察。 课程内容将通过引人入胜的讲座、公司案例、工具和模板，以及实践练习来呈现。我们诚挚邀请您加入，提升您的客户访谈能力！ **教学大纲：**无
A deep, intuitive customer understanding powers all our work as product managers - from strategy to new product development to our search for growth. Surveys, product usage data, AB tests - they all help us understand our customers, but our best tool (by far) is direct interviews with real customers.These in-depth interviews - either in-person or via video conferencing - help us understand our customers' needs, motivations, and hopes. They connect us to (quoting Amazon CEO Jeff Bezos) the "heart, intuition, curiosity, play, guts, taste" of a remarkable customer journey. And these interviews give us a chance to test our product concepts, refining and retesting them until we find true customer value.Given the critical importance of these interviews, you would think we would all be good at these. But these interviews are tough to get right - it is challenging for all of us to get deep, unbiased insight out of these interviews. We need techniques, skills, and practice.This course is designed to give you these skills. Specifically, we'll help you develop the skills you need to:Interview and observe customers in a way that gets to their articulated and unarticulated needs Test product concepts, in an interview setting, with approaches that yield a wealth of unbiased information to guide new product development Analyze customer needs for insight to guide strategy, new product development, and your search for growthWe'll do this with a set of engaging lectures, company examples, tools, templates, and practice activities.We hope you will join us!
