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所在平台: Udemy |
课程主页: https://www.udemy.com/course/influencing-consumers-decisions-how-to-make-them-pick-you-jeannie-chan/
课程评论：没有评论
**Coursera 营销策略系列课程：为何消费者不购买您的产品？** 本课程深入剖析消费者决策过程，助您理解消费者在购买前所做的各种决策。通过掌握消费者的决策路径，我们将学习如何制定策略以移除购买障碍，从而影响消费者的选择，最终赢得市场，提升销量。 **课程亮点：** * **分析消费者决策：** 了解消费者如何做出购买决定，揭示其决策背后的隐秘过程。 * **移除购买障碍：** 识别并消除阻碍消费者购买的因素，优化购买体验。 * **驱动品牌偏好：** 学习如何影响消费者决策，建立品牌忠诚度，使其更倾向于选择您的产品。 * **面向对象：** 适用于任何希望深入理解消费者行为以驱动业务增长的战略性思维人士，尤其是缺乏深入正规营销培训但需要理解消费者行为以做出业务决策的学员。 * **课程结构：** 包含视频讲座，总时长约1小时。每段讲座后，您将清晰理解购买决策的形成过程以及可能出现的干扰因素。 * **实践应用：** 课程将提供一个计划模板，鼓励学员在课程结束后，独立运用所学理论框架，为自身业务量身定制解决方案。 * **核心价值：** 帮助您学会如何让消费者在竞争产品中选择您的产品，实现销量增长。 **立即报名，掌握影响消费者决策的关键，让您的产品脱颖而出！**
What is this course about? Today's consumers live in a world full of choices. They live in a world full of decisions. How do they make these decisions, and what can you do to influence them? In this class, we'll dive deeply into the numerous decisions a consumer make prior to actually making a purchase. By understanding this decision making process, we'll be able to put together a plan to influence the process so the decisions would be made in our favor. We'll examine the entire consumer journey to understand where there may be purchase barriers, so we can remove them! What should you expect from this course? You should be able to analyze how consumers make decisions and put together a plan remove purchase barrier and drive brand preference. So, you can win in the marketplace to sell more! Who is this class for? This course will be beneficial to any strategic minded individuals looking for a deeper understanding of consumers behaviors in order to drive business growth. This course provides a clear framework to make sense of it all. The course provides context to observable consumer actions by revealing the hidden decision making process. This course will be most beneficial if you need to understand consumer behaviors to drive business decisions, but may not have in-depth formal training in the subject. To get the most out of this course, you will need to workshop the material after the lectures. The course will not provide a one-size-fits-all solution. By applying the framework, you will be able to better understand your consumers and to create a tailored solution for your specific business. How is the class structured? The class consists of several video lectures. The lectures will take an hour to complete. At the end of the lecture, you will have a clear understanding on how a purchase decision is made.. You will have an understanding on distractions that may occur along the path toward purchase. With that knowledge, you will be able to build a plan that can influence consumer decisions and guide consumers toward purchasing your brand. After the video lectures, you will need to then take your own time to build that plan. This course will provide you a template to get you started on that plan. Why take this course? First of all, this course is back by a 30 days money back guarantee. Secondly, don't you want to sell more? Only by understanding how consumers make decisions would you be able to influence their decisions. If you'd like to learn how to make consumers pick your product over a competitive product, enroll in this course now!
