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所在平台: Udemy |
课程主页: https://www.udemy.com/course/influencermarketing/
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课程名称：网红营销精通 课程概述：为何像雅诗兰黛、Sprint、耐克和H&M等品牌都将社交媒体网红纳入全面营销策略？因为这确实有效！网红营销是一种强大的、且通常非常经济实惠的工具，能够接触到目标客户和新市场。本课程将帮助您了解网红营销的有效性，以及如何寻找和与网红合作，以为您的业务注入强大动力。课程内容包括： - 网红营销概述 - 为什么网红营销是任何品牌必不可少的战略 - 关系、社会认同和积极偏见 - 绕过广告拦截器，以获得精彩内容和口碑传播 - 制定有效的营销策略 - 将网红营销整合到整体营销策略中 - 理解网红生态 - 微型网红、中型网红、大型网红及明星网红 - 网红ROI（投资回报率） - 识别虚假网红 - 寻找适合您业务的最佳网红 - 使用工具和S.R.T.2.方法 - HACK技巧：利用Hashtag追踪法寻找网红（第一部分和第二部分） - 如何与网红沟通 - “外展”策略及其不足 - 如何面试网红，以做出明智选择 - 选择合适的网红 - 陷阱与避免事项 - 成为网红营销专家 - 为网红营销做好品牌准备的五个步骤 - 提前准备与长期规划 - 将网红营销与联盟营销相结合 - 如何选择平台并赋能网红为您工作 - 签署品牌-网红合同 - 网红合同中包含的8个提示 - 测量成果和关键绩效指标（KPI） - KPI及常用指标 - 超越KPI：如何利用直觉和建议的测量方式 - 奖励：测试你的知识！15道问题测验 - 合同模板及免费咨询 本课程将帮助你深入理解网红营销的各个方面，让你成为这一领域的专家。
Why do brands such as Estee Lauder, Sprint, Nike, and H & M all work with Social Media Influencers as part of a comprehensive marketing strategy? Because it works! Influencer Marketing is a powerful-and often very inexpensive-tool to reach target customers and new markets. Find out how and why influencer marketing works and how to find and work with Influencers to turbocharge your business! Course includes:Influencer Marketing MASTERY, by DearMishudadIntroduction to Influencer MarketingWhy Influencer Marketing is an Essential Strategy for any BrandRelationships, Social Proof & Positive BiasBypass Ad Blockers & Get Incredible Content + Word of MouthDeveloping your Marketing StrategyIntegrating Influencer Marketing into your Overall Marketing StrategyUnderstanding the Influencer LandscapeMicro-Influencers, Middle-, Macro-, and CelebsInfluencer ROIFake InfluencersFinding the Best Influencer for Your BusinessInfluencer Tools & the S.R.T.2. MethodHACK: Finding Influencers with the Chasing the Hashtag Method IChasing the Hashtag Method IICommunicating with Influencers"Outreach" and Why it's the Wrong StrategyHow to Interview Influencers so you Make a Good ChoiceChoosing an InfluencerMaking Your ChoicePitfalls to AvoidBecome an Influencer Marketing Expert5 Things To Do to Prep your Brand for Influencer MarketingStart Early & Do Long Term PlanningIntegrating Influencer Marketing with Affiliate MarketingHow to Choose Your Platform & Empower Influencers to Work for YouSigning a Brand-Influencer Contract8 Tips on What to Include in an Influencer ContractMeasuring Results and KPI (Key Performance Indicators)KPIs and Commonly Used MetricsBeyond KPIs: How to Use Your Instincts + Suggested MeasurementsBONUS: Test Your Knowledge!15 Question QuizContract Template & Free Consultation
