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所在平台: Udemy |
课程主页: https://www.udemy.com/course/indian-e-commerce-industry-deep-dive/
课程评论：没有评论
课程名称：印度电子商务行业深度探索 课程概述：印度电子商务行业在2022年迅速增长，成为一个价值1000亿美元的行业，预计到2030年将达到3500亿美元。到2026年，印度将成为全球第三大电子商务市场。该行业由不同商业模式的公司组成，电子商务公司是商学院的重要招聘者，涵盖技术、市场营销、运营和商品管理等多种职位。许多电子商务公司根据暑期实习项目的表现提供预录取机会（PPO）。本课程将深入探讨印度电子商务行业，为有志于在这一行业发展职业的商学院学生和专业人士提供帮助，同时也为关注电子商务项目的顾问提供支持。 课程亮点： - 讲师在印度顶级商学院（如IIM和ISB）教授该课程的丰富经验。 - 通过与行业领袖的互动、各公司报告和多年的行业跟踪，收集了真实的行业数据。 - 包含了许多有趣的故事和案例研究。 - 行业数据将定期更新，以反映最新趋势。 课程内容： - 印度电子商务行业概述 - 行业规模、增长与细分市场 - 行业增长驱动因素 - 按类别的销售 - 来源与库存模型 - 在线杂货：规模与增长 - 各商业模型分析（如Big Basket和Grofers） - 电子商务巨头（Flipkart与亚马逊印度）的比较 - 客户参与与市场份额 - 最后一公里配送及财务表现 - 电子商务并购战略 - 印度B2B电子商务的重要性 - 重要电子商务公司商业模型分析（如Indiamart和Udaan） - ONDC对印度电子商务行业的影响 - 印度电子商务行业的未来趋势 本课程将为学员提供深入的行业见解，帮助他们在快速发展的电子商务领域中取得成功。
IntroductionIndian E-Commerce industry has grown exponentially to become a US $ 100 bn industry in 2022 and is expected to reach $350 bn in 2030. India is expected to become the 3rd largest global e-commerce market by 2026. Industry is composed of companies with different business models. E-commerce companies are one of the important recruiters in b-schools for variety of roles including technology, marketing, operations, merchandising etc. Many E-commerce companies also offer PPOs based on the performance in Summer Internship projects. This course covers the Indian E-commerce industry in great depth which will help b-school students and professionals who are interested in a career in E-Commerce industry. It will also help consultants working on projects related to E-commerce industry. Salient FeaturesThe instructor bring the experience of teaching this course at top b-schools in India including top IIMs and ISB.Real life industry data collected through interactions with industry leaders, various company reports and experience of tracking the industry for several years. Many interesting stories and use cases have been included.The industry data will be updated periodically to reflect the latest trends. COURSE CONTENTSOverview of Indian E-Commerce IndustrySize, Growth and SegmentsGrowth DriversCategory wise SalesSourcing and Inventory ModelsOnline GroceriesSize and GrowthBusiness ModelsAnalysis of Inventory and Hyper Local ModelBig BasketFinancial Performance over the yearsAnalysis of Business SegmentsPrivate Labels and Loyalty ProgramGrofers Turnaround StoryOnline Furniture OverviewAnalysis of Pepperfry's Business Model and PerformanceComparison of Flipkart and Amazon (India)Customer EngagementMarket shares in Top CategoriesFestive season performanceLast Mile deliveryFinancial performanceAcquisition Strategy of Flipkart and Amazon (India)Flipkart's acquisitionsAmazon - Future Retail storyWhy Amazon is acquiring minority stake in Indian Retail companies?Story of SnapdealUptrend in 2014-16Crisis in 2017Mini-turnaround after 2017JiomartBusiness ModelMilestones and acquisitionsB2B E-CommerceImportance of MSMEs in B2B E-Commerce segmentAnalysis of Indiamart's Business ModelAnalysis of Udaan's Business ModelONDCWhat is it?How it is going to impact Indian E-Commerce industry?Future Trends in Indian E-commerce Industry
