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所在平台: Udemy |
课程主页: https://www.udemy.com/course/inbound-marketing-fr/
课程评论：没有评论
**课程名称：** 入站营销入门 (Découverte de l'Inbound Marketing) **课程概述：** 本课程将介绍入站营销这一革新性的营销方法，它着重于以自然的方式吸引潜在客户，而非通过强制性广告。课程由入站营销专家教授，旨在帮助您学习如何产生高质量的流量，并将访客转化为潜在客户。您还将掌握如何通过“潜在客户培育”和电子邮件营销逐步将潜在客户转化为忠实客户。课程中将提供大量实例，帮助您理解如何在网站上具体实施这些策略。 **您将学到：** * 通过实例掌握入站营销的基础知识 * 如何通过搜索引擎优化（SEO）、博客和社交媒体吸引访客 * 创作有效内容的最佳方法 * 在哪些网络渠道推广您的内容 * 如何将您的访客转化为潜在客户，进而转化为客户 * 如何使销售和营销团队目标一致 * 如何将您的客户转化为品牌大使 **立即加入，成为入站营销专家！**
Inbound Marketing is a revolutionary marketing approach that involves attracting your future customers in a natural way, rather than mangling them with advertising messages. In this comprehensive training and taught by Inbound professionals, you will discover how to generate qualified traffic, and convert your visitors into prospects. You will also learn how to gradually transform these prospects into customers through "lead nurturing" and email marketing. Many examples will help you understand how to concretely implement these approaches on your website. What you will learn: The fundamentals of inbound marketing, by exampleHow to attract visitors with SEO, blogging and social mediaThe best approaches to producing effective contentOn which networks to promote your contentHow to turn your visitors into prospects.then customersHow to align sales and marketing with common goalsHow to turn your customers into ambassadors Do not wait anymore and become an expert in Inbound Marketing!
