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所在平台: Udemy |
课程主页: https://www.udemy.com/course/inbound-marketing-bootcamp/
课程评论：没有评论
课程名称：逐步实施：100% 数据支持的入站营销策略 课程概述： 本课程不提供入站营销的“高屋建瓴”视角，而是直接列出实际操作的具体步骤。我们致力于教导学生如何真正实践，而不仅仅是学习，这样的做法使得学员在实际中应用所学，避免被网络上繁杂的信息所干扰。本课程旨在消除入站营销中的诸多猜测，通过全面的指导，帮助学员在各行业中有效应用所学。无论是博客创作、产品开发、吸引访客，还是与顾客建立关系，这门课程都能提供实用的帮助。 如果您有意启动博客、获取被动收入、推出产品或追随自己的热情，那么这门课程将十分适合您。课程采用全面的方法教授入站营销，学员在学习过程中构建的内容将为未来的博客、网站、产品或项目节省大量时间。 课程时长： - 对于具有高度专注和好奇心的学员，预计一周可完成。 - 对于有工作的学员，例如大学生或希望学习新技能的人，大约需要一个月。 - 对于已有入站营销经验但有其他项目或工作流程的人员，也预估为一个月。 课程内容包括： - 我们使用的工作流程，帮助学员深入了解行业和产品。 - 识别对公司增长至关重要的人和公司。 - 数学分析受众关心的议题，并提供信息。 - 开发内容的“转化路径”。 - 策划并启动数年的营销活动。 我们还提供了各种工具，包括： - 促进头脑风暴的工作表。 - 简化决策的工作表。 - 规划无限营销活动的工作表。 - 帮助可视化复杂流程的工作表。 - 包含公式的电子表格，优化整个研究过程。 课程结构： - 简短的视频讲座，涵盖有效实施入站营销所需的最少信息。 - 逐步操作的屏幕录像，展示实际步骤。 - 简化各个步骤的工作表。 - 用于每个流程步骤的Google文档（电子表格和文档）。 此课程旨在让每位学员都能在入站营销的实践中获得实实在在的收获。
Instead of teaching the "10,000 foot view" of Inbound marketing, we decided to just layout the exact steps to actually DO IT, rather than just learn about it. We say that sincerely, because it is easy to just SELL knowledge that makes students feel like they are learning something. It is a practice we have noticed is so profitable that the internet is filled with NOISY information that keeps people "LEARNING" and NOT DOING. Pretty much, we decided to take out as much all of the guess work that goes into inbound marketing, by laying out the exact directions on how to do it in the most comprehensive manner. It's comprehensive because it works with every single industry that we have used it for. Simply, if you have ever struggled with blogging, offer creation, getting people to your site, developing relationships with visitors to buy your product, this is the class for you. Additionally, if you have ever been interested in launching a blog, passive income, launching a product, or making money on your passion, this is the class for you. The class is an extremely comprehensive approach to inbound marketing but the things you build within the process saves you so much time in the future for your blog, website, product, or project. How long will this class take you? Depends on who you are: You have Absolute Dedication and Curiosity: 1 Week (Straight) College Students (who are debating between the 40+ year retirement age) Internet Entrepreneurs (who understand the power of a Step-by-Step Process) Solo Entrepreneurs (who are serious about launching a company) You have a job and are trying to learn a new skill (1 month) You do inbound marketing but have projects and workflows in place (1 month) You work in marketing but only want to learn this stuff "for work" (1 month) The class features the exact workflow we use to Learn everything about our industry and product Identify every single important person/ company that can contribute to our company's growth Determine mathematically, what our audience cares about and how to produce information on it Develop a "conversion path" from our content "Plan and kickstart" Years worth of Campaigns ready for Production We even are giving the tools we use: Worksheets that streamline Brainstorming Worksheets that streamline Decision Making Worksheets that streamline Planning an Infinite amount of Campaigns Worksheets that help you Visualize entire complex Proccesses Spreadsheets that include formulas that streamline our entire research process This basically gives you software. This course is structured like this: Brief Video Lecture (Covering the Minimum you need to actually do Inbound Marketing) Screencasts of the exact step by step you will be doing Worksheets that streamline the step by step processes Google Documents (spreadsheets & documents) to use in every step of the process
