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所在平台: Udemy |
课程主页: https://www.udemy.com/course/in-depth-step-by-step-ua-to-ga4-migration-guide-with-example/
课程评论：没有评论
**课程名称：** 从 Universal Analytics (UA) 到 Google Analytics 4 (GA4) 的分步迁移指南 **课程概述：** 本课程将指导您完成将现有 Universal Analytics (UA) 账户迁移到新的 Google Analytics 4 (GA4) 的过程。课程将从 UA 和 GA4 的关键差异概述开始，然后深入探讨账户结构，并提供真实案例以便理解。后续课程将详细讲解迁移过程，包括如何有效地迁移 UA 属性、事件、自定义维度、电子商务转化、目标等。最后，课程将对比 UA 和 GA4 的报告，帮助您在新界面中找到旧 UA 报告的位置。学完本课程，您将能够自信地迁移各类 UA 属性到 GA4。 **课程重点话题：** * **GA4 账户结构：** 讲解 GA4 的新结构和基本概念，根据当前 UA 设置复杂度和业务需求，提供常见的账户设置示例。 * **事件迁移：** 详细讲解使用原生 gtag.js 和 Google Tag Manager (GTM) 迁移事件的策略，并介绍两种可用于自动迁移 GTM 标签的工具。 * **UA 报告在 GA4 中的对应位置：** 对比 UA 和 GA4 的报告，明确指出 UA 报告在 GA4 中的对应位置，帮助您尽快熟悉 GA4 界面。 **目标学员：** * 从未迁移到 GA4 的用户。 * 曾迁移过 UA 属性但希望更深入理解 GA4 细微差别的营销人员。 **学习收获：** * 终身课程访问权限。 * 30天退款保证。 * 获得讲师的个性化帮助。
In this course, we will go through the process of migrating your existing Universal Analytics (UA) accounts to new Google Analytics 4 (GA4).We'll start with a quick overview of all the key differences between both analytic tools. Then we'll dive straight into how to structure your account with some real-life examples to make it easier to understand. In the next couple of lessons, we'll take a detailed look at the migration process. How you can effectively migrate your Universal Analytics properties, events, custom dimensions, eCommerce conversions, goals, and so on. Lastly, we'll compare reports from Universal Analytics and Google Analytics 4 so you'll be able to see exactly where you can find your old UA reports in the new GA4 interface.By the end of this course, you'll be a confident migration master capable of migrating even the most advanced Universal Analytics properties to the new Google Analytics 4.WHAT PEOPLE SAY"Amazing! Super informative yet condensed so you're not spending too much time learning basics. Highly recommended!!!"- Devin Mickles (5 stars) "Fantastic, highly professional course, polished and info rich. Well done! Please make more courses.Your teaching style speaks wonders to my learning style. Great job!"- Susanne Cardwell (5 stars) "The course and it's instructor is great! Very clear and to the point explanation which is easy to follow and understand. It was interesting all the way."- Peter Bruner (5 stars)SOME OF THE TOPICS WE WILL COVERHow to structure your GA4 account We'll take a look at some of the essential concepts behind the new structure of GA4. Your GA4 account structure depends on the complexity of your current UA setup and your business requirements. We'll explain in detail how the concepts of the new structure and look at some common setup examples that you might encounter.Migrating events with native gtag.js and Google Tag Manager Because GA4 data collection is based on events we'll take a bit more time and explain different tactics you can use to migrate your existing events to GA4. We will also explain two tools you can use to automatically migrate GTM tags easier.Where in GA4 can you find your old UA reports We'll do a side-by-side comparison of UA and GA4 reports. We'll answer the question of where in the GA4 can I find my UA reports. So you won't feel lost the first time when you start using the GA4.WHO IS THIS FORIf you've never migrated to GA4 before then join this course. You'll learn everything you need to confidently migrate to the GA4.If you are a marketer who has migrated UA properties before but hasn't had the time to really understand all the nuances then this course is for you as well.WHAT WILL YOU GETBy joining this course you'll get lifetime access with a 30-day money-back guarantee. On top of that, you will also get personalized help from me.Stop thinking learn how to migrate to GA4 today!
