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所在平台: Udemy |
课程主页: https://www.udemy.com/course/imstrategies/
课程评论：没有评论
课程名称：印象管理策略 课程概述：本课程将深入探讨印象管理策略及其两成分模型。通过案例研究，使学习更具实践性和适用性。印象管理是指人们试图控制他人对自己的看法的各种方式。这可能涉及传达关于个人能力、态度、动机、地位、情感反应和其他特征的特定印象。印象管理这一概念由埃文·高夫曼于1959年首次提出，随后在社会学和心理学领域得到了广泛研究。 自我展示可以被理解为印象管理的一个子集，更加关注个体如何管理他人对自己的印象。虽然印象管理涵盖了更广泛的活动，包括管理一个团体、一个对象或一个事件的印象，自我展示特别指的是在他人眼中管理个人形象。尽管这两个术语存在差异，但在文献中常常可以互换使用，因为它们都涉及控制信息以影响观众所形成的印象的目标导向活动。因此，印象管理和自我展示在动机、过程和策略上往往是重叠的。 总之，印象管理和自我展示是密切相关的概念，涉及人们控制他人对自己看法的方式。尽管自我展示是印象管理的一个更专注的方面，专门处理个人形象管理，但由于这两个术语在动机、过程和策略上的重叠，文献中常常将它们互换使用。
In this course you will learn about Impression management strategies and the two -component model of Impression management. Case studies have been incuded to make the learning more practical and applicable.Impression management, refers to the ways that people use to attempt to control how they are perceived by others. This can involve conveying particular impressions about one's abilities, attitudes, motives, status, emotional reactions, and other characteristics. The concept of impression management was first introduced by Erving Goffman in 1959, and it has since been studied extensively in the fields of sociology and psychology.Self-presentation, on the other hand, can be understood as a subset of impression management that is more focused on the individual's efforts to manage the impressions others form of them. While impression management encompasses a broader range of activities, including managing impressions of a group, an object, or an event, self-presentation specifically refers to managing one's own image in the eyes of others.Despite these differences, the two terms are often used interchangeably in the literature, as they both involve the goal-directed activity of controlling information to influence the impressions formed by an audience. As a result, the motivations, processes, and strategies involved in impression management and self-presentation often overlap.In summary, impression management and self-presentation are closely related concepts that involve the ways people control how they are perceived by others. While self-presentation is a more focused aspect of impression management that deals specifically with managing one's own image, both terms are often used interchangeably in the literature due to their overlapping motivations, processes, and strategies..
