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所在平台: Udemy |
课程主页: https://www.udemy.com/course/improve-your-ecommerce-website-with-delightful-micro-moments/
课程评论：没有评论
课程名称：提高电子商务参与度的独特与特定方法 课程概述：厌倦了传统的转化增长方式吗？我也是！也许你在在线或离线营销、宏观导航、销售漏斗和流量方面已经做得不错，关注大局很重要。但在竞争激烈的市场中脱颖而出，希望能留住用户的记忆并吸引他们回访，成为一个有影响力的在线商店，你需要找到区分通用商店和个性化杰出商店的关键。而这个关键，往往在于细节。 在本课程中，我将分享我在用户体验领域多年工作中总结的实验心得。通过开发有效的微元素，你将减少用户在失败时的挫败感，同时使用愉悦的信息来降低用户的认知负担，激励他们完成特定任务，最终成功购物！你将全程体验用户旅程，从首页到购买页面，学习Zappos、Pinterest、Hubspot、Yelp、Zalando、Mailchimp等知名品牌的最佳微用户体验实践。你会发现，优秀产品将大量精力放在微时刻上。 这个快速而引人入胜的课程，让你能够将行业巨头的原则调整到你的产品上。我们看来微用户体验不仅是创造力和灵感的体现，更是一门充满理论、公式和战术方法的可用性科学，它能有效提高转化率，增加业务收入。课程结束时，你将获得一个微用户体验实施模型作为总结，以便在工作中使用，确保不遗漏任何重要细节。这是一个充满乐趣的方法和实践导向的课程，旨在提升你的在线商店转化率！没有杂乱，只有可行的步骤。现在，直接进入内容吧！
Aren't you bored of traditional ways to increase conversions? Because I am!:) You might have quite good running online/offline marketing, macro navigation, sales funnel and a traffic. You might focus on big stuff. The big stuff is important. You might want to stand out in competitors market. You want to stick in user's mind and make him return back.You want to become influential online store.You wonder what is the key to differentiate a generic store from the individual and outstanding one.You simply want more. And that's a great attitude to achieve it! One of most successful key is details. In this course I will share you my carefully crafted experiment which I revealed during the years of working in user experience field. By developing effective micro elements you will reduce user's frustrations in failure moments. You will also frame joyful messages to reduce his cognitive loads and motivate to complete particular tasks, thus end up shopping journey with successful purchase! You will cross all user journey starting from home to purchase page and see the best micro ux practises of famous brands as Zappos, Pinterest, Hubspot, Yelp, Zalando, Mailchimp and other. You will see that the giant products take a lot of attention for micro moments. And after this fast and engaging course you will be able to adjust their principles to your product. This course will reveal micro ux not just a matter of creativity and inspirations. It will show it as subtle science of usability, full of theory, formulas and tactical methods to increase conversion rates and boost business revenues. In the end of this course you will get the Micro UX implementation model as a course summary in order to use it in your working routine and ensure you not to miss any of essential detail. This is a joyful methods and practice based course to increase your online store CRO! No mess, only actionable steps. Now, jump straight to the content!:)
