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所在平台: Udemy |
课程主页: https://www.udemy.com/course/implement-customer-master-data-management-cmdm-solution/
课程评论：没有评论
Coursera 课程总结：实施客户主数据管理 (CMDM) 解决方案 本课程旨在介绍客户主数据管理 (CMDM) 的概念和关键能力，并通过 Semarchy 平台演示如何构建一个完整的 CMDM 解决方案。 **课程核心内容包括：** * **CMDM 基础：** 解释 CMDM 的作用，即通过避免重复数据来管理和创建主数据记录，提供单一客户视图，整合异构数据源，解决数据质量问题并同步客户信息。 * **CMDM 的价值：** 详细阐述 CMDM 如何帮助企业追踪客户互动历史、降低数据处理重复性、减少营销成本、提升销售额、获取客户洞察并建立更深层次的客户关系。 * **解决方案构建：** 涵盖 CMDM 解决方案的关键组件和功能，包括： * 客户数据模型 * 匹配和合并规则 * 导入能力 * 错误视图 * 层级结构 * 版本控制和审计 * 手动合并与拆分功能 * 客户数据报告 * 搜索功能 * **实践操作：** 课程将利用 Semarchy xDM 的 7 天免费试用版，引导学员动手构建 CMDM 解决方案。 **学习目标：** 本课程适合希望掌握客户主数据管理核心概念和能力，并了解如何利用标准 MDM 产品（以 Semarchy 为例）构建 CMDM 解决方案的学习者。虽然课程以 Semarchy 为演示平台，但其中介绍的原则和功能同样适用于其他提供标准开箱即用功能的 MDM 产品。 **请注意：** 本课程侧重于 CMDM 的关键能力和实现方法，而非 Semarchy 基础知识。若需学习 Semarchy 入门，建议参考另一门课程“Introducing Semarchy xDM (MDM) for Beginners”。
Customer master data management is a solution used to manage and create master data records by avoiding duplications. By analysing customer data in a single platform, this type of data management product delivers a single customer view linking heterogeneous data sources together, addressing data quality issues and synchronising customer information.Customer MDM can help you to:Track history of customer interactionsAvoid duplication in data processingLower marketing costsIncrease salesGain customer insights while delivering more valueConnect with your customers and build meaningful relationshipsWe will achieve the below in this course:Introduction to Customer Master Data ManagementCustomer Data ModelMatch and Merge RulesImport capabilitiesError viewsHierarchiesVersioning and AuditingManual merge and unmerge capabilitiesReporting on customer dataSearch capabilitiesIf you want to learn key concepts and capabilities of customer master data management solution, this is the course for you. We will build a complete CMDM solution with Semarchy. The principals used to build our semarchy CMDM solution can be used with other MDM products as well if they offer standard OOTB functionalities like setting up screens, match and merge capabilities etc.We will use free 7 day trial from Semarchy xDM to build our CMDM solution. Please note this course focuses on building CMDM key capabilities which can be implemented in any standard MDM solution and not on teaching Semarchy basics, have got another course 'Introducing Semarchy xDM (MDM) for Beginners' for that.
