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所在平台: Udemy |
课程主页: https://www.udemy.com/course/iidm-content-marketing-master/
课程评论：没有评论
课程名称：内容营销大师认证课程（与IIDM认证） 课程概述： 《内容营销大师™》是一个旨在帮助学员掌握当今市场内容创作技巧的课程。在这个信息泛滥的时代，创造能够吸引消费者注意力的内容至关重要，包括视频、博客、社交媒体帖子、文章和图像等。本课程将教授如何创建 distintive 内容，如何将其有效地运用于营销中，以及内容如何帮助品牌与消费者建立联系等知识。课程为混合型形式，提供比传统在线课程更为实践的学习体验。每节课都提供可下载的讲义、活动和资源，作为学员成功完成课程的指南。 课程内容： - 15个讲座视频 - 2个可下载资源 - 讲座描述 - IIDM™个人资料横幅 - 总共17节讲座 - 10个作业（需提交至IIDM™） - 3个测验 - 34个外部资源 - 每周使用Canva Pro和Heropost创建和安排3个社交媒体图形 - 创建博客并上传至IIDM™博客网站（使用WordPress） - 创建播客并上传到YouTube、Spotify和Google播客 课程时长： 本课程设计为一个月的学习周期，但学员可以选择在更短时间内完成。所有学员需完成所有作业、测验和讲座。 学习目标： - 通过现实案例和多种内容类型的实践，学习内容营销的基础知识。 - 学习如何利用电子邮件进行营销，以及如何创建强大、引人入胜且美观的电子邮件内容。 - 理解内容的定义及其在不同语境下的使用案例。 重要提示： 在开始学习旅程之前，请通过电子邮件与我们联系。我们将为您提供学习材料的Google Drive访问权限，并在完成课程后进行认证评估。 联系客服：support@iidm.world
Content Marketing Master™Marketing in the current world requires content creation. Whether it's videos, blogs, social media posts, articles, pictures, or anything else, to catch consumer's attention, you need to have content that sets you apart, things they can share and look at. This course teaches you what you need to know for creating content, how to utilize it in marketing, how it helps, and more.This is a hybrid course, which means it is a more hands-on experience than you would find in most online courses. Each lecture will include downloadable lecture notes, activities, and resources that will serve as your guideline on how to successfully complete the lecture.This course consists of;15 Lecture Videos2 Downloadable ResourcesLecture DescriptionsIIDM™ Profile BannerA total of 17 Lectures10 Assignments to be submitted to IIDM™3 Quizzes34 External ResourcesCreate and schedule 3 Social Media graphics per week using Canva Pro and Heropost.Create a Blog and Upload to IIDM™ Blog site using WordPressCreate a Podcast that will be uploaded to Youtube, Spotify, and Google PodcastDURATION: Please note, this course is designed as a one-month course, but students may choose to complete it in a shorter time frame. All students must complete all assignments, quizzes, and lectures.Learning GoalsLearn the basics of content marketing through real-world examples and practice with multiple different content types.How to utilize email for marketing and how to create powerful, engaging, and aesthetically pleasing email content.What content is and understanding its use cases in different contexts.IMPORTANT!Kindly contact us via email before you start your learning journey. We will provide you with Google Drive access for your learning materials and evaluation for the certification upon completion.Contact us here: support@iidm.world
