|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/ideation-and-market-research/
课程评论：没有评论
课程名称：构思与市场调研的创意验证 课程概述：构思是生成、发展和传达新想法的创造性过程。在创业及企业战略决策中，识别和验证创意是必备技能。因此，学习如何找到创意并验证其可行性，确保所关注的方向是正确的，显得尤为重要。市场调研是通过直接与潜在客户进行研究，确定新服务或产品可行性的过程。市场调研使企业能够发现目标市场，并收集消费者对产品或服务的兴趣和反馈。 课程内容：本课程将从基础开始，教授如何寻找创意并进行市场调研。您将学习到： - 如何产生创意 - 如何判断创意的好坏 - 如何验证创意 - 市场调研的基本概念 适合人群：本课程适合学生、在职专业人士及有志于创业的人士。 课程结构： - 课程介绍 - 如何寻找优质创业创意 - 寻找创意的部分1-6 - 如何验证创意 - 验证创意及获取反馈 - 市场调研 - 市场调研的概念与方法 - 市场调研的类型 - 如何寻找目标受众 通过本课程，您将掌握构思创意及其市场可行性的有效方法，为在创业和其他战略决策中打下坚实的基础。
Ideation is the creative process of generating, developing, and communicating new ideas. Identifying ideas and being able to validate them is a necessary skill in the startup world and is even required in the corporate world in strategic decisions so it is important to learn how you can find ideas and validate them to make sure what you are working on is the right thing to focus on.Market research is the process of determining the viability of a new service or product through research conducted directly with potential customers. Market research allows a company to discover the target market and get opinions and other feedback from consumers about their interest in the product or service.In this course, we will start from the beginning - how to find ideas and move on to market research. What you'll learnHow to come up with Ideas.How to decide whether the idea is good.Validating IdeasMarket ResearchWho this course is for:Students and working professionalsAspiring Entrepreneurs.Course StructureIntroduction to the courseHow to find good startup IdeasHow to find good startup Ideas Part 1How to find good startup Ideas Part 2 How to find good startup Ideas Part 3How to find good startup Ideas Part 4How to find good startup Ideas Part 5How to find good startup Ideas Part 6Validating the IdeasValidating IdeasGetting FeedbackMarket ResearchWhat is Market Research?How to do Market Research?Types of Market ResearchHow to find your target audience?Market Research: How to proceed
