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所在平台: Udemy |
课程主页: https://www.udemy.com/course/idea-generation-and-selection-methods/
课程评论：没有评论
课程名称：学习创造性商业点子生成（100+种方法） 课程概述： 本课程旨在帮助您在面临无法想到任何创意或解决方案时，学习如何快速生成创意并解决问题。通过独特的getSMART框架，您将掌握超过100种创新和创造性商业点子的生成方法。本课程已吸引2000多名学生参与，适用于电子商务等线上线下的企业。 课程内容包括： - 获取创意的主要来源：了解专业人士和公司如何跟踪趋势来激发创意。 - getSMART框架：将您的创意转化为可销售产品。 - 9种创新情境以及9种创意生成方法：帮助您理解在不同情况下的创意生成策略。 - InCUBATER框架：用于评估生成的创意，以便选择最佳方案。 - 将创意转化为产品的步骤，方法和在线工具（免费提供）。 - 4D模型：用于创意或产品展示设计。 - 访问超过100种高级创意技术的在线资源。 课程特点： 您将学习如何在个人或团队设置中有效生成创意，并在课程结束时能够根据周围的任何物品应用所学方法进行改进。同时，您还将掌握评估和选择最佳创意的技能，以确保在商业决策中最大化成功机率。额外赠送章节讲解如何向管理层或投资者呈现您的创意。 本课程将成为您职业生涯中生成新鲜创意的工具包，无论您是产品经理、市场经理、服务经理、研发专业人士、艺术家还是学生，您都能在需要时参考它。
Introduction Have you faced situations where you cannot think of any Idea or Solution to a problem? Do you want to learn how to get new creative ideas and solve problems in any situation? This unique and interesting course is going to change your perception towards Idea Generation. Just imagine if you can get fresh ideas on any new product or for improving existing ones in less than 15 minutes. Over 2000 students have benefited from this course. You will be able to:Get more creative ideas on your online or offline ventures esp. E- CommerceEvaluate the right ideas and increase your venture success rateMake your idea/product attractive to your investors or board members100+ ways to innovate and generate creative business ideas I have designed a unique framework called getSMART to make your idea generation and brainstorming exercise very effective. This framework can be applied in any situation to assess the problem you are trying to solve. Then, there are 5 methods that can be applied to the particular situation to get more ideas. If you are alone, the method would be different that if you are in a group. In this course, you will see how a simple service like "Loyalty" card for a apparel brand can be transformed into an innovative and unique product through getSMART framework. You will learn how leading companies in technology, software, FMCG etc. generate ideas through a structured methodology. Irrespective of your job whether you are Product Manager, Marketing Manager, Services Manager, R & D professional, Artist or Student, you encounter situations that require ideation to create new stuff or improve the existing things. Bonus:You will get an approach to present your Idea to your boss, management or investors as a bonus chapter with this course Starting with a brief on main source for ideas, the course takes you through 5 popular and useful methods to "Generate Ideas". A complete unit is dedicated to each unit and each method is explained in detail with examples. At the end of each unit, you will be able to take any object around you, apply this method and improve it. After you learn 5 Idea generation methods, you will have sufficient skills to generate ideas either in individual setup or as a group. The next part of course teaches you how to evaluate ideas and select the best of various ideas generated through above methods. Idea evaluation is critical skill as selection of wrong ideas or rejection of promising ideas might have huge financial impact. What will you learn? What are the main sources of ideas? - You will learn how professionals and firms keep track of various sources to understand trends for idea generation getSMART framework to convert your idea into a sellable product9 Types of Innovation Situations9 Methods for Idea GenerationInCUBATER framework to evaluate ideasIdea to Product conversion stepsIdea and Product Validation Methods and Online Tools (available for free)4D model for Idea or Product Presentation designOnline resources with more than 100 advanced ideation techniques.This course will serve as a reference toolkit that you can refer to at any stage of your career whenever you need to generate fresh ideas.
