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所在平台: Udemy |
课程主页: https://www.udemy.com/course/idea-and-concept-development/
课程评论：没有评论
课程名称：创意与概念开发 课程概述：在商业或市场营销领域，从事新创意生成、产品开发和提升用户价值是必不可少的。竞争就像逆流而上，要么前进，要么后退，根本无法停滞不前。新产品是当今动态商业环境中推动收入增长的主要动力。本课程将知识整理成有用且富有洞见的框架，涵盖新产品开发的各个方面，包括概念模板、开发概念的关键原则、寻找成功洞察的关键原则、发现成功洞察的步骤、创建产品平台等。 这是您所接触过的独特指导课程！我不是学术理论家，而是一位在传统及非传统商业中拥有丰富经验的专业市场营销专家。课程设计简洁明了，考虑到商业人士和管理者的时间限制。 通过本课程，您将能够： - 掌握成功概念发展的原则及实现步骤。 - 使用概念模板简化概念开发过程。 - 了解多类别的实际案例。 - 学习寻找消费者洞察的关键原则和三步骤方法。 - 确保产品概念能取得成功。 - 开发有效的产品平台。 这个课程将为您提供实用的工具和知识，助力您的产品创新与市场竞争力提升。
If you are involved in business or marketing, you will always think of generating new idea, creating new products and offering more benefits to your end-users. It is always true. Competition is like swimming upstream, you only go forward or backward. You can not stay in the same position.New products are the major driver of revenue growth in today's dynamic business environment. In this course, I organized knowledge into useful and insightful frameworks, covering all aspects of new product development: concept template, key principles to develop concepts, key principles to find winning insights, steps of finding winning insight, creating product platform, etc.THIS IS A DISTINCT GUIDE COURSE YOU HAVE EVER GOT!I am not an academic theorist. I am a professional marketing expert in both traditional business and non-traditional business. I tried to keep this course as short and concise as possible because I can understand that businessmen or managers like us don't have much time.This course will help you to…- Discover the principles of developing winning concepts and the steps to get there.- Discover the concept template to simplify your concept development.- Discover the examples in multi-categories.- Discover the key principles of finding consumer insight.- Learn 3 steps of finding consumers insight.- Learn how to make sure product concepts to win.- Learn how to develop product platform.
