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所在平台: Udemy |
课程主页: https://www.udemy.com/course/human-centered-design-the-psychology-behind-product-succes/
课程评论：没有评论
课程名称：以人为本的设计：产品成功背后的心理学 课程概述：为什么有些产品让人感觉直观且引人入胜，而其他产品却让用户感到沮丧？秘诀在于以人为本的设计——战略性地运用心理学来打造吸引、留住并愉悦用户的体验。在本课程中，您将探索产品成功背后的心理学，学习认知偏见、情感设计和形成习惯的原则如何影响用户行为。您将揭示关于有说服力的用户体验、有效定价策略和伦理产品设计的科学。 您将学习到： - 驱动用户参与和决策的关键心理学原则 - 如何在产品设计中应用损失规避、社会认同和锚定等认知偏见 - 钩子模型——成功产品如何建立用户习惯，让其不断回归 - 情感设计的力量——如何利用美学、颜色和微交互来创造直观体验 - 影响购买决策的心理定价策略 - 一步一步的以心理学为驱动的产品设计检查清单 - 如何在不跨越到操控的情况下伦理地应用说服技巧 适合人群： - 希望创造引人入胜体验的产品设计师、UX/UI设计师和开发人员 - 想要构建形成习惯、高转化产品的企业家和产品经理 - 有兴趣利用心理学提升用户参与度的市场营销人员和增长黑客 - 对心理学、技术和设计交集感兴趣的任何人 通过本课程，您将深入理解人类心理学如何影响产品设计，并掌握创建受人喜爱和信任的产品的工具。立即加入，开始以心理学为导向的设计之旅！
Why do some products feel intuitive and engaging while others frustrate users? The secret lies in Human-Centered Design-the strategic use of psychology to craft experiences that captivate, retain, and delight users.In this course, you'll explore the psychology behind product success, learning how cognitive biases, emotional design, and habit-forming principles shape user behavior. You'll uncover the science behind persuasive UX, effective pricing strategies, and ethical product design.What You'll Learn: The key psychological principles that drive user engagement and decision-makingHow to apply cognitive biases like loss aversion, social proof, and anchoring in product designThe Hook Model-how successful products build habits that keep users coming backThe power of emotional design-using aesthetics, colors, and micro-interactions to create intuitive experience Psychological pricing strategies that influence purchasing decisions A step-by-step psychology-driven product design checklistHow to ethically apply persuasion techniques without crossing into manipulationWho Is This Course For? Product Designers, UX/UI Designers, and Developers looking to create engaging experiences Entrepreneurs and Product Managers who want to build habit-forming, high-converting products Marketers and Growth Hackers interested in leveraging psychology for better user engagement Anyone curious about the intersection of psychology, technology, and designBy the end of this course, you'll have a deep understanding of how human psychology influences product design-and the tools to create products that people love and trust. Join now and start designing with psychology in mind!
