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所在平台: Udemy |
课程主页: https://www.udemy.com/course/hubspot-marketing-strategy-reach-your-goals-with-hubspot/
课程评论：没有评论
课程名称：HubSpot营销策略 - 营销人员的成功路线图 课程概述：该课程为营销人员提供了一个出色的路线图，教授如何使用HubSpot构建完整的营销策略。你将学习如何利用HubSpot的各种营销功能，在营销漏斗的每个阶段有效地实现目标。无论你是在营销部门工作还是为客户管理HubSpot账户，课程将赋予你创建无缝且以目标为导向的策略的技能，从而取得实际效果。HubSpot作为一个独特的平台，支持完整的营销漏斗流程，涵盖吸引、转化、培养、将潜在客户转化为实际客户及客户保留等阶段。 课程内容将逐步指导你使用HubSpot工具，帮助你决定使用哪些功能、何时使用以及如何组合使用，以达到最大影响。 快速课程大纲： 1) 营销策略： - 什么是营销策略？如何建立一个？ - 理解营销漏斗及其各个阶段。 - 如何将网站访客转化为潜在客户，并最终成为客户。 2) HubSpot功能： - 吸引工具： - SEO：使用HubSpot进行关键词研究，提高在Google上的排名。 - 内容创建：创建吸引潜在客户的内容。 - 广告：在HubSpot中管理付费广告并跟踪最有效的广告。 - 社交媒体：自动化发布日程并衡量社交内容的影响。 - 潜在客户捕获工具： - 使用表单收集客户信息，建立邮件列表。 - 实施聊天机器人作为潜在客户生成工具。 - 将潜在客户转化为客户： - 根据属性、行为和生命周期阶段组织和细分潜在客户。 - 实施潜在客户分类和细分策略。 - 使用自定义属性进行自动或手动潜在客户管理。 - 培养工具： - 从零开始制定潜在客户培养策略。 - 构建工作流程，引导潜在客户通过漏斗并转化为客户。 - 保留工具： - 利用HubSpot功能保留客户并建立忠诚度。 3) 报告： - 了解每个企业所需的四种营销报告类型： - 跟踪和优化销售及营销策略。 注意：该课程并非入门课程。如果你对HubSpot不熟悉，建议先学习我的其他课程《HubSpot入门》或《HubSpot营销专业人士》，可在我的个人资料中找到。你需要访问HubSpot的自动化（工作流程）和报告。如果没有，可以利用14天的免费试用，相关信息及试用链接在第1部分第1节的课程中提供。 我是一名经过认证的独立HubSpot专家，提供HubSpot账户管理和培训服务，服务对象涵盖全球各地的公司和专业人士。我在数字营销领域拥有15年以上的经验，自2018年以来专注于HubSpot。我热衷于通过学习HubSpot帮助企业和专业人士成长。 该课程由Thalita Milan独立开发，未经过HubSpot公司创建、支持或验证，HubSpot公司对此课程不承担任何责任。
This course is an incredible roadmap for marketers, teaching you how to build an end-to-end marketing strategy using HubSpot. You'll learn how to leverage HubSpot marketing features to effectively reach your marketing goals at every stage of the funnel. Whether you work in a marketing department or manage HubSpot accounts for your clients, this course will give you the skills to create a seamless, goal-oriented strategy that delivers results.HubSpot stands out as one of the few platforms that supports your marketing funnel from start to finish:ATTRACTCONVERTNURTURETURN LEADS INTO CUSTOMERSRETAIN CUSTOMERSThis course will guide you step-by-step through the HubSpot tools you need to implement a complete marketing strategy, helping you decide which features to use, when to use them, and how to combine them for maximum impact.Every HubSpot feature serves a purpose, and when used strategically, these tools will help you achieve your business goals efficiently.-Quick Course Outline:1) The Strategy:What is a marketing strategy, and how do you build one?Understanding the marketing funnel and its stages.How to turn website visitors into leads and, ultimately, customers.2) HubSpot Features:Attraction Tools:SEO: Use HubSpot for keyword research and rank higher on Google with the Topic Cluster approach.Content Creation: Create content that attracts potential customers.Ads: Manage paid ads in HubSpot and track which ones generate the most leads.Social Media: Automate post scheduling and measure the impact of your social content.Lead Capture Tools:Use forms to collect customer information and build your email list.Implement chatbots as a lead generation tool.Turning Leads into Customers:Organize and segment leads using attributes, behaviors, and lifecycle stages.Implement lead categorization and segmentation strategies.Use custom properties for automated or manual lead management.Nurture Tools:Develop a lead nurturing strategy from scratch.Build workflows to guide leads through your funnel and convert them into customers.Retention Tools:Leverage HubSpot features to retain customers and build loyalty.3) Reporting:Understand the four types of marketing reports every business needs:Track and optimize your sales and marketing strategies.--Attention:This is not an introductory course. If you're new to HubSpot, I recommend starting with my other courses, HubSpot for Beginners or HubSpot for Marketing Professionals, available on my profile.You'll need access to HubSpot Automation (Workflows) and Reporting. If you don't have this, you can take advantage of a 14-day free trial. Details and the trial link are included in Lesson 1 of Section 1.-I am a certified independent HubSpot expert providing HubSpot account management and training services to companies and professionals from all over the world. I have 15+ years of experience in Digital Marketing and have been working exclusively with HubSpot since 2018. I love helping businesses and professionals grow by learning HubSpot.This is one of my student testimonials:I just completed the course - and my only reaction is: WOW! Super valuable for entrepreneurs, consultants (such as myself), and small businesses. Thalita successfully managed to transfer her rich knowledge in a meticulous manner. This course is easy to comprehend and incorporate into your business strategy. I honestly never knew what were the actual possibilities of the HubSpot platform and now I finally do! Thank you so much for this course! Tamara Biljman, Content Strategist- Feel free to check out my website for more testimonials.I take pride in assisting my students and coaching clients throughout the learning journey, so feel free to ask me any questions at any time during the course.-ThalitaThis course is an independently developed course offered by Thalita Milan and has not been created, endorsed, or verified by HubSpot, Inc. HubSpot, Inc. shall not have any liability with respect to this course offered by me, Thalita Milan.
