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所在平台: Udemy |
课程主页: https://www.udemy.com/course/hubspot-for-marketers-2021-intensive-course/
课程评论：没有评论
**课程名称：** HubSpot 营销专业人士入门课程 **课程概述：** 本课程旨在全面教授学员如何使用 HubSpot 进行营销。无论您是企业主、寻求提升技能的营销人员，还是在 HubSpot 公司工作的员工，本课程都将以极具深度的方式涵盖 HubSpot 营销的基础知识。 课程重点是 HubSpot 营销和 HubSpot 内容中心（即创建网站页面、博客文章、电子邮件、表单等“创意”内容的部分！）。此外，课程还将讨论 HubSpot CRM 的基础知识。掌握 CRM 的使用至关重要，因为这是运用所有营销功能的前提。这部分内容为选修，如果您已了解 CRM 基础知识，可选择跳过。 **重要提示：** * 与其他课程不同，本课程涵盖了在 **免费 HubSpot 账户** 和 **付费 HubSpot 账户** 中均可使用的所有功能。这意味着，如果您仅拥有免费 HubSpot 账户，可以跳过关于付费功能的课程。 * 本课程将为您提供运用 HubSpot 创作完美营销信息所需的所有知识。 **课程结束时，您将能够：** * **有效使用 HubSpot CRM：** 添加联系人、处理 HubSpot 属性、创建自定义属性、安装 HubSpot 跟踪代码以追踪网站访客统计数据、创建列表等等！ * **创建并发送精美的营销邮件：** 向您的受众发送引人注目的电子邮件。 * **创建有效的 HubSpot 表单：** 将潜在客户直接捕获到您的 CRM 中。 * **使用 HubSpot 创建广告和聊天机器人。** * **免费创建精美且转化率高的登陆页面。** * **从零开始使用 HubSpot 创建整个网站。** * **使用 HubSpot 创建公司博客。** * **运用 HubSpot 进行 SEO 优化。** * **使用 HubSpot 进行社交媒体营销。** * **运用 HubSpot 高级营销功能：** 如 A/B 测试、自定义报告、自定义编码模板等。 **讲师介绍：** Thalita 是一位经过认证的 HubSpot 专家，自 2018 年以来一直为全球公司提供 HubSpot 账户管理和培训服务。 **学员评价示例：** “我刚完成这门课程——我的唯一反应就是：哇！对于企业家、顾问（比如我），以及小型企业来说，这简直太有价值了。Thalita 成功地以细致的方式传达了她丰富的知识。这门课程易于理解，并且可以轻松地融入到您的业务战略中。我以前真的不知道 HubSpot 平台有哪些实际的可能性，而现在我终于知道了！非常感谢这门课程！” - Tamara Biljman，内容策略师 **其他说明：** * 请随时查看讲师网站以获取更多学员评价。 * 讲师非常乐意在整个学习过程中为学员提供支持和指导，请随时提出任何问题。 * 本课程由 Thalita Milan 独立开发，未经 HubSpot, Inc. 创建、认可或验证。HubSpot, Inc. 对本课程概不负责。
In this course, you will learn everything you need to know about using HubSpot for Marketing.Whether you are a business owner, a marketer looking to upskill, or an employee at a company that uses HubSpot, this course will cover all the HubSpot Marketing fundamentals in a really comprehensive way.We will focus on the HubSpot Marketing and the HubSpot Content Hub (those sections of HubSpot where you create website pages, blog posts, emails, forms… And all the "creative" stuff!). In this course, we also discuss the HubSpot CRM Basics. Knowing how to use the CRM is CRUCIAL before you use any of the Marketing features! This section is optional and can be skipped in case you already understand CRM fundamentals. Important: Differently from other courses out there, here you will learn all the features you can use BOTH inside of a FREE HubSpot account, as well as a PAID HubSpot account. This means that if you only have access to a FREE HubSpot account, you can skip the lessons about the paid features.This course will give you all the knowledge you need to use HubSpot to create a perfect message to your audience. At the end of the course you will be able to:Effectively use the HubSpot CRM (add contacts to your CRM, work with HubSpot properties, create custom properties, install the HubSpot Tracking Code to track website visitor stats, create Lists, and much more!)Create and send beautiful marketing emails to your audienceCreate effective HubSpot forms to capture leads straight to your CRMCreate ads and chatbots with HubSpotCreate beautiful and highly converting landing pages FOR FREECreate AN ENTIRE WEBSITE from scratch using HubSpotCreate a company blog using HubSpotUse HubSpot for SEOUse HubSpot for Social MediaWork with HubSpot advanced marketing features such as A/B tests, Custom Reports, custom-coded templates, and more!I am a certified HubSpot expert, providing HubSpot account management and training services to companies worldwide since 2018. Here's one of my client testimonials:I just completed the course - and my only reaction is: WOW! Super valuable for entrepreneurs, consultants (such as myself), and small businesses. Thalita successfully managed to transfer her rich knowledge in a meticulous manner. This course is easy to comprehend and incorporate into your business strategy. I honestly never knew what were the actual possibilities of the HubSpot platform and now I finally do! Thank you so much for this course! Tamara Biljman, Content Strategist- Feel free to check out my website for more testimonials.I take pride in assisting my students and coaching clients throughout the learning journey, so feel free to ask me any questions at any time during the course.-ThalitaThis course is an independently developed course offering by Thalita Milan and has not been created, endorsed, or verified by HubSpot, Inc. HubSpot, Inc. shall not have any liability with respect to this course offered by me, Thalita Milan.
