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所在平台: Udemy |
课程主页: https://www.udemy.com/course/hubspot-crm-email-marketing-everything-you-need-to-know/
课程评论：没有评论
课程名称：从零开始学习HubSpot CRM和电子邮件 - 密集课程 课程概述：HubSpot CRM和电子邮件基础密集课程是掌握HubSpot CRM和电子邮件工具的深入指南，涵盖了HubSpot对任何专业人士最相关的功能。无论您是商业拥有者、销售或市场营销专业人士，还是希望组织联系人并通过HubSpot有效沟通的任何人，本课程将逐步带您了解HubSpot的CRM和电子邮件功能。 完成本课程后，您将能够： 1. 掌握HubSpot CRM基础知识： - 导航和自定义您的HubSpot账户，理解关键账户设置和CRM视图。 - 学习HubSpot如何通过对象和对象关联来组织信息，以实现无缝的数据管理。 - 使用HubSpot默认属性（包括生命周期阶段、转化和网络分析属性）有效管理和分类您的联系人，还将学习如何创建自定义属性。 2. 在HubSpot中添加和管理联系人： - 添加个体联系人，导入列表，或从另一个CRM同步数据，实现高效的联系人管理。 - 自定义联系人记录，使用HubSpot灵活的CRM视图来适应您的工作流程。 - 使用HubSpot列表对联系人进行细分，并根据特定标准创建目标群体。 3. 捕获潜在客户并有效沟通： - 通过HubSpot表单捕获潜在客户，并设置个性化的营销电子邮件以吸引您的受众。 - 创建一对一的销售通讯电子邮件，并利用HubSpot销售扩展功能简化外联活动。 - 个性化您的电子邮件沟通，与您的联系人和客户建立更强的联系。 4. 实施CRM最佳实践： - 确保数据一致性，消除重复记录，以保持CRM的整洁和有效。 - 定期管理和更新联系人记录，删除过时或不正确的信息。 - 组织您的交易和工单数据，学习潜在客户细分技术以提升CRM效率。 讲师简介：我是Thalita，一位拥有超过15年数字营销经验的认证HubSpot专家，自2018年以来专注于HubSpot。我帮助全球的企业和专业人士利用HubSpot CRM和电子邮件工具实现目标。 学生评价：“我刚完成这门课程，我的唯一反应是：哇！对企业主、顾问（像我这样的）和小型企业来说，超级有价值。Thalita成功地以细致的方式传授了她丰富的知识。这门课程易于理解，并能融入您的商业策略。非常感谢这门课程！”——Tamara Biljman，内容策略师 欢迎访问我的网站以获取更多推荐。我将在整个学习过程中支持我的学生和辅导客户，因此如果在课程期间有任何问题，请随时与我联系。 此课程由Thalita Milan独立开发，并未由HubSpot, Inc.创建、认可或验证。HubSpot, Inc.对与本课程相关的任何索赔不承担任何责任。
HubSpot CRM and Email from Scratch - Intensive Course is an in-depth guide to mastering the HubSpot CRM and Email tools - HubSpot's most relevant features to any professional. Whether you're a business owner, a sales or marketing professional, or anyone looking to organize contacts and communicate effectively through HubSpot, this course will take you step-by-step through HubSpot's CRM and email functionalities.By the end of this course, you will be able to:Master HubSpot CRM Basics:Navigate and customize your HubSpot account, understanding key account settings and CRM views.Learn how HubSpot organizes information with objects and object associations for seamless data management.Use HubSpot default properties, including lifecycle stages, conversion, and web analytics properties, to manage and categorize your contacts effectively. You will also learn how to create your own custom properties.Add and Manage Contacts in HubSpot:Add individual contacts, import lists, or sync data from another CRM for efficient contact management.Customize contact records and use HubSpot's flexible CRM view to suit your workflow.Use HubSpot Lists to segment contacts and create targeted groups based on specific criteria.Capture Leads and Communicate Effectively:Capture leads through HubSpot Forms and set up personalized marketing emails to engage with your audience.Create 1-1 emails for sales communications and leverage the HubSpot Sales Extension for streamlined outreach.Personalize your email communication to build stronger connections with your contacts and customers.Implement CRM Best Practices:Ensure data consistency and eliminate duplicate records to keep your CRM clean and effective.Regularly manage and update contact records by removing outdated or incorrect information.Organize your deals and tickets data, and learn lead segmentation techniques to enhance your CRM's efficiency.I'm Thalita, a certified HubSpot expert with over 15 years in Digital Marketing, specializing in HubSpot since 2018. I've helped businesses and professionals worldwide leverage HubSpot CRM and email tools to achieve their goals.Here's what one student had to say about my courses:"I just completed the course-and my only reaction is: WOW! Super valuable for entrepreneurs, consultants (such as myself), and small businesses. Thalita successfully managed to transfer her rich knowledge in a meticulous manner. This course is easy to comprehend and incorporate into your business strategy. Thank you so much for this course!" - Tamara Biljman, Content StrategistFeel free to check out my website for more testimonials. I'm here to support my students and coaching clients throughout the learning journey, so don't hesitate to reach out with questions during the course.This course is independently developed by Thalita Milan and has not been created, endorsed, or verified by HubSpot, Inc. HubSpot, Inc. shall not be liable for any claims related to this course.
