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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-well-do-you-know-your-industry/
课程评论：没有评论
课程名称：掌握您的行业：竞争者、产品与供应商 课程概述：理解行业的必要性至关重要，这包括竞争对手、他们所提供的产品、供应商以及潜在的增长领域。本课程将逐步带您了解这些变量及其对您业务的影响。课程包含教授和成功企业家的视频，他们分享建立成功业务的经验，以及针对您的业务所设计的练习PDF下载，和行业知识自评的主题评估。 课程内容分为六个部分：首先是名为“获取行业知识”的一般介绍，讨论熟悉行业各个领域的重要性。接下来是五个深入探讨的部分，旨在帮助您全面理解行业，提升竞争优势。这些部分包括：行业特征、竞争对手的激烈程度、供应商的影响、客户的性质以及替代产品。 本课程适合任何希望创业的人、正在扩展现有业务的企业家，以及希望更新自己行业知识的人士。
It is important to develop a solid understanding of your industry. This includes who your competitors are, what products they offer, who your suppliers are, and possible areas for growth. This course walks you through each of these variables and how they impact your business. This course provides videos from professors and real-world entrepreneurs who have built their own successful businesses, PDF downloads of exercises to complete for your own business, and topic evaluations to see where you stand in your industry knowledge. The course curriculum is divided into six sections consisting of a general introduction called "Gaining Industry Knowledge" which discusses the importance of why you should be familiar with the different areas of your industry. The introduction is followed by five sections which discuss more in-depth topics to help you understand your industry to give you a competitive advantage. The sections include: Industry Characteristics, Competitive Rivalry, Influence of Suppliers, Nature of Customers, and Substitute Products. This course was developed for anyone looking to start a new business, entrepreneurs growing an existing business, or anyone looking to refresh their knowledge of the industry they are currently in.
