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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-write-b2b-case-study/
课程评论：没有评论
课程名称：撰写引人注目的B2B案例研究/客户成功故事 课程概述：如果您希望获得更多线索和赢得更多交易，请学习如何撰写出色的营销案例研究。案例研究是一种营销内容，讲述客户如何通过您的产品或服务实现成功的故事。成功的关键在于选择合适的客户，并向他们提出正确的问题。当您挑选到一个优秀的客户，并让他们给出同样出色的答案时，您就会拥有一份精彩的案例研究。 我是Alan Sharpe，欢迎来到我的B2B案例研究撰写课程。我为销售人员、市场营销人员、内容撰写者、文案撰写者以及任何需要利用文字生成和培养B2B线索的人设计了这门课程。销售和市场营销领导者一致认为，案例研究是他们工具箱中最有效的销售资料之一。在本课程中，我将逐步教您如何撰写这些案例研究。 我将教您如何： - 选择合适的客户 - 将案例研究与预期的读者匹配 - 为客户访谈做准备 - 提出正确的问题及后续问题 - 将访谈记录转化为大纲 - 将大纲转化为强有力、逻辑清晰、引人入胜、具说服力的案例研究 在课程中，您将学习如何撰写案例研究标题、四个必备部分以及每个案例研究的四个可选附加部分。我会示范如何从一张空白屏幕开始，逐步撰写一份B2B案例研究，指导您完成每一步。了解您必须做的事情、必须避免的失误以及必须遵循的最佳实践，以使您的案例研究出色且有效。 我从事营销案例研究写作已有30多年，自互联网出现之前就开始采访商业领袖并将他们的回答转化为引人入胜的案例研究。在这个课程中，我将分享我在这个过程中学到的所有经验教训。如果您需要撰写能够帮助您获得更多销售约会和赢得更多交易的案例研究，请查看下面的详细课程描述。观看免费预览课程，阅读满意学生的评价，然后立即报名。
If you want to generate more leads and win more deals, learn how to write awesome marketing case studies. A case study is a type of marketing content that tells the story of how a customer achieved success with your product or service.The secret to your success is picking the right customer, and asking them the right questions. When you pick an awesome customer, and when you get them to give you equally awesome answers to your questions, you end up with, you guessed it, an awesome case study.I'm Alan Sharpe, and welcome to my course on how to write amazing B2B case studies. I designed this course for salespeople, marketers, content writers, copywriters and anyone else who has to generate B2B leads and nurture B2B leads with the written word.Sales and marketing leaders consistently rank case studies as one of the most effective pieces of sales collateral in their toolbox. In this course, I teach you step by step how to write them.I teach you how to:pick the right customermatch your case study to your intended readerprepare for your customer interviewask the right questions and follow up questionsturn your interview transcript into an outlineturn that outline into a powerful, logical, compelling, persuasive case studyIn this course, you learn how to write your case study title, the four mandatory sections, and the four optional extras of every case study. Look over my shoulder as I start with a blank screen and write a B2B case study from scratch, guiding you every step of the way. Learn the things you must do, the blunders you must avoid, and the best practices you must follow to make your case studies awesome, and effective.I have been writing marketing case studies for more than 30 years. I have been interviewing business leaders and turning their answers into compelling case studies since before the internet was a thing. In this course, I show you all that I've learned the hard way along the way.If you need to write case studies that help you secure more sales appointments and win more deals, check out the detailed course description below. Watch the free preview lessons. Read the reviews from my satisfied students. Then enroll now.
