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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-write-an-about-website-page-step-by-step-template/
课程评论：没有评论
## 【Cursera 课程总结】“‘关于我’网页写作一步到位指南” **课程名称:** Complete Step-By-Step Guide To Writing An 'About me' Webpage **课程概述:** 此课程旨在帮助学员克服撰写“关于我”网页的困难，提供一套简单易懂、循序渐进的模板和方法，让你的“关于我”页面能够更有效地吸引访客并将其转化为客户，尤其适合服务型企业主或为客户撰写此类页面的人群。 **核心聚焦:** * **“关于我”页面的重要性:** 强调“关于我”页面是网站上访问量仅次于首页的页面，也是最难写好的页面。 * **解决痛点:** 课程针对学员在撰写“关于我”页面时常遇到的困扰，例如： * 不知从何开始，也不知何时结束。 * 不确定哪些信息该保留，哪些“说的太多”。 * 纠结于“关于我”是否真的只关于自己，还是应该更多地关注读者。 * 不了解如何构建页面结构。 * 寻求灵感却不知如何融入个人风格，使其真实、自然且有趣。 * **“关于我”页面的转化能力:** 课程的核心目标是帮助你写出能够“转化更多访客成为客户”的“关于我”页面。 **课程内容亮点:** * **易于遵循的模板:** 提供一套简单清晰的“关于我”页面写作模板。 * **“我想法”法（'I believe' method）:** 教授如何运用“我坚信”的方法来传达你的独特观点。 * **建立“喜欢、了解、信任”的要素:** 指导如何在页面中逐步建立访客对你的“喜欢、了解、信任”度。 * **三步法创作个人传记/品牌故事:** 提供撰写个人传记或品牌故事的三步流程。 * **个人信息的恰当运用:** 讲解何时以及如何适当地分享个人喜好（例如，“我喜欢热水瑜伽”），以及撰写时应常问的问题。 * **讲究文案技巧:** 传授更多用于网站的文案技巧和窍门。 * **头条撰写技巧:** 提供撰写吸引人头条的提示，无需从零开始。 **免费资源:** * **“目标受众画像”问卷:** 一个秘密武器，帮助你挖掘读者所需的心里信息，以便撰写出具有吸引力的文案。 **课程目标:** 通过这门课程，学员将能够“激活”他们的“关于我”页面，摆脱“关于我”页面写作的困扰，并最终创建一个能够有效“推广你的亮点（和你的服务）”的页面。课程鼓励立即报名，一起开始这项任务。 **学员评价提及:** * 课程简单易懂，内容被分解成小单元。 * 能够写出能带来转化的文案。 * 讲师语言简单直观。 * （一位学员提到）“我很高兴参加了这门课程……你很棒！” **学习方式:** 课程包含讲解视频和真实案例分析。 **适合人群:** * 服务型企业主。 * 为客户撰写“关于我”页面的自由职业者或代理机构。 * 任何希望改善其网站“关于我”页面转化率的人。
Join over 30,000 students from 20+ countries worldwide taking my courses today!"I am glad I took the course. It was simple and broken into small units, I am now better quipped on writing copy that converts like I love the simple language employed by the instructor in teaching the course. You are amazing!" Soodeq AThe 'About me' page is usually the 2nd most visited page on a website....And the most difficult to write.But not anymore. In this course you'll get an easy to follow, step-by-step template to writing an About page for your service-based business (or learn how to write it for your clients) that converts more visitors into clients.You've struggled to write your About page before because: You don't know where to start. Or where to stop. What should you leave in? What's TMI? Does the reader care if I like hot Yoga? (We'll get to that later) You're not sure if it should even be about you. You've heard your About page should actually be about the reader. Now it's getting really confusingYou don't know how to structure it. You've hunted around on different websites for inspo. You want it to be authentic and natural and interesting. But how?Welcome to the 'Power-up my About Page' mini-course. The answer to your About page overwhelm.An easy-to-follow About page template, as well as explainer videos and real-life About page examples.This course includes includes:- How to write your headline (Hint: you don't have to come up with a new one from scratch)- Using the 'I believe' method to get across your unique viewpoint- Building the Like, Know and Trust factor throughout your page- The 3-step process to writing your About page bio or 'brand story'- When and where it's OK to include that you like Hot Yoga (and the question you always should ask as you write your copy)- More copywriting tips and tricks for your websiteFREE RESOURCE: A 'Target Audience Profile' questionnaire. The secret sauce to unearthing the psychographic information you need to know about your reader, in order to write killer copy for them.By leaving your About page unloved, you are leaving money on the table. Now's the time to (finally) tick it off your to-do's and proudly send clients to an About page that sells your sizzle (and your services).Enrol now and let's get started!
