|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-write-a-white-paper-in-one-day/
课程评论：没有评论
课程名称：一天内写出一篇白皮书 课程概述： “一天内写出一篇白皮书”是一门压缩的视频课程，旨在教授您编写（甚至设计）一篇2000字白皮书所需的所有知识，助您在一天内完成初稿。通过每天观看一节课，您将在一周内了解： - 白皮书的定义（以及更重要的，它不是什么）。 - 如何让您的白皮书从标题开始就吸引读者。 - 如何组织论证，使读者愿意读到最后。 - 使用我的逐步指南模板撰写您的初稿。 - 如何像专业人士一样编辑您的文稿。 - 如何最大化白皮书的传播效果。 创作者介绍： 本课程由资深文案撰写人Brian Boys编写，他在广告和营销文案领域有20年的成功经验。在首次接触白皮书时，他同样对其了解不多。通过广泛阅读和研究，他总结了多位专注于白皮书的文案撰写人的技巧与建议，并制定了理想白皮书论证的逐步大纲。 课程亮点： Brian发现，撰写白皮书最困难的部分并不是写作本身，而是结构设计。他创建了“一天内白皮书模板”，提供一个填空式的框架来简化写作流程。支持您省时且让白皮书更具吸引力的写作技巧，将在此课程中与您分享。 课程方式： 本课程分为七个视频课程，每个课程约20分钟，附带打印资源，包括快速测验和其他资料。您将使用多版本的“一天内白皮书模板”，帮助您理解整体结构，并制定更详细的计划。 只需每天观看一节课，当您厌倦观看视频时，您将准备好开始撰写您的白皮书。 总之，这是一门为具备基础商业写作技能的专业人士量身打造的高效课程，无需担心时间不够，简单易行。
How To Write A White Paper In One Day is the compressed video course that will teach you everything you need to know to write (and even design) a 2,000 word white paper, completing your first draft in a single day.After watching one lesson a day for one week, you'll know:What a white paper is (and even more important what it isn't).How to make yours compelling from the first second your reader sees the title. How to structure your argument so they read it through to the end.How to write your first draft using my step-by-step White Paper In A Day Template.How to edit your copy like a pro.How to distribute your white paper for maximum exposure.Created By A Veteran Copywriter (Me!)My name is Brian Boys and I'd been successfully writing advertising and marketing copy for 20 years before I was asked to work on a white paper.I knew less about them than you do now.So I read everything I could find about white papers. I compiled lists of tips and techniques offered by copywriters who specialize in white papers. Every day I would go hunting online for the best examples.And, using the most effective ones I could find, I created a point-by-point outline of an ideal white paper argument-a copywriter's blueprint I could use to write my own.What I Learned About Writing White PapersAlong the way I discovered that the toughest part about writing the white papers isn't the actual writing. It's the structure. Where do you start? What do you say to hook your reader? How do you take them on a logical path to your conclusion?So from my outline I created the White Paper In A Day Template-the fill-in-the-blanks pattern we'll use for this course.The reason you'd pay a copywriter like me $2,000-$4,000 to write your white paper for you is that it takes a lot of time to comb through your research and figure out how to turn it into a coherent argument from beginning to end.Surprisingly, I gured out that if you ip the process around, you save a ton of time and your white paper can be even more compelling.You get all this and more in a course designed for experienced professionals with basic business writing skills."But," you say, "I have NO time to take a long course." No problem.Let's Do Lunch For A WeekHow To Write A White Paper In One Day is divided into seven video sessions, averaging about 20 minutes long. Each lesson comes with a print-out that includes a Quick Quiz (to make sure you're awake) as well as other resources.Most importantly, you get several versions of my White Paper In A Day Template to make it easy to get the big picture and then create a more detailed plan of what your white paper is going to say.Just watch one lesson a day for a week. And by the time you're tired of looking at my face on video you'll be ready to start your white paper.
