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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-write-a-marketing-plan-for-small-businesses-and-entrepreneurs/
课程评论：没有评论
**课程名称：** 如何制定成功的营销计划 **课程概述：** 您是否知道您花费了多少时间在营销上？这些努力是否得到了回报？许多人的营销是基于“最新的热门策略”或“过去猜测有效的方法”，仅仅是“希望”营销会奏效。 本课程将引导您完成制定营销计划的所有步骤，确保您的营销努力持续获得回报。更重要的是，您将边学边写，在课程结束后，就拥有一个可以直接实施的完整营销计划！ **课程将实现的目标：** * 进行研究，了解您的市场需求和目标客户所在地。 * 设定切实可行的SMART营销目标。 * 组合运用各种营销策略，覆盖业务的各个方面。 * 制定营销预算，明确支出方向和金额。 * 将所有内容整合为可立即执行的日历和计划。 课程将遵循一个基于成熟最佳实践的明确方法论。告别黑暗中摸索的营销方式，选择“如何制定成功的营销计划”，您将迅速拥有一个您确信有效的营销策略！
How much time are you spending on marketing your business? An hour a day?A day a week?80% of your time? More importantly, do you know whether all those efforts are paying off? Most people think about their marketing based on: What the latest hot tactic is, or What they GUESSED worked in the pastThey're just HOPING that their marketing will work. In this course, I'm going to walk you through all the steps in building a marketing plan that will ensure your marketing efforts are rewarded on a consistent basis. Best of all, I'm not only going to teach you how to write a marketing plan, but you'll actually be writing your plan as you progress through the course. This means that, upon completion of this course you'll have a complete marketing plan you can start implementing right away! Here's what you'll be achieving throughout the course: Do the research that tells you just what your market wants and where to find themSet SMART marketing goals that are actually achievablePut together a mix of different marketing tactics that cover every part of your businessDraft a marketing budget, so you know exactly where to spend and how muchFinally, put everything together into a calendar and plans that you can implement RIGHT AWAY! Instead, you'll walk through a clear formula that I've put together based on proven BEST PRACTICES. Don't waste another minute floundering around in the dark with your marketing. Enroll in How to Create a Winning Marketing Plan and you'll be off and running with marketing that you KNOW will work, in no time.
