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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-write-a-marketing-plan-course/
课程评论：没有评论
课程名称：如何撰写营销计划 课程概述：欢迎参加我们的《如何撰写营销计划》课程。此课程专为寻求实用建议的新创业者或现有企业家设计，帮助他们学习如何撰写营销计划。在课程结束时，您将能够： - 理解什么是营销计划 - 知道如何为撰写营销计划做准备 - 理解营销计划的目的 - 学会为什么需要为您的业务撰写营销计划 - 了解营销计划的五个主要组成部分 - 学习如何撰写营销计划每个主要组成部分的实用技能，包括情况分析、营销目标、营销策略、营销活动和营销预算 - 受益于10个在线资源和模板，帮助您在一周内完成营销计划 本课程的理想学员是希望撰写营销计划的创业者，无论是启动新业务、推出新产品或服务、拓展现有业务，还是希望开始商业职业的全职员工。课程无需任何技术要求，我们只要求您保持开放的心态，准备好学习和冒险。 参加本课程的要求包括：观看课程视频，访问课程提供的额外网站，利用提供的模板和清单，并与课程参与者及讲师互动。如果您需要个人支持，我会在这里帮助您！ 本课程的讲师是AJ，他具有丰富的商业和教育背景，拥有20年的商业经验，并创办和发展了多家公司。此外，AJ还有教授大学生创业课程的教育背景。
Welcome to our course on How to Write a Marketing Plan. This course is designed for new or existing entrepreneurs seeking practical advice on how to write a marketing plan. By the end of the course, you will: - Understand what is a Marketing Plan, - Know how to prepare yourself to write a Marketing Plan, - Know what is the purpose of a Marketing Plan, - Learn why you need to write one for your business, - Know what are the 5 main components of the marketing plan, - Learn practical skills on how to write each main component of a Marketing Plan including Situation Analysis, Marketing Objectives, Marketing Strategy, Marketing Activities and Marketing Budget. - Benefit from 10 online resources and templates to help you write a marketing plan in a week, The ideal student for this course is a new or existing entrepreneur that wants to write a marketing plan, to start a new business, launch a new product or service, grow an existing business, or even a full-time employee looking to start a business career. There are no technical requirements necessary to enroll. We only ask that you come open minded and ready to learn and ready to take some risks. In order to attend this course, you need to follow the course videos, access additional websites provided in the course, utilize the templates and checklists provided and engage with the course participants and instructor. If you need personal support, I am here to help! The instructor for this course is AJ who brings a wealthy business and educational background including 20 years of business experience having founded and developed multiple companies. Also, AJ has an educational background teaching Entrepreneurship courses to University students.
