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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-write-a-job-advert/
课程评论：没有评论
课程名称：通过创建引人注目的职位广告吸引优秀候选人 课程概述：如果您在招聘中难以吸引合适的候选人，也许是时候重新审视您的职位广告了。在这个课程中，您将学习如何撰写一份让理想候选人无法抗拒的职位广告。您将了解如何撰写引人注目的开头，让候选人想要继续阅读；生动描述工作内容，使其更具吸引力；聚焦真正重要的要素，明确呼吁！同样重要的是，您将为合适的候选人提供一个令人信服的申请理由。 课程设计旨在帮助您采取行动，而不仅仅是培训您如何创造引人注目的职位广告。在课程结束时，您将拥有一个可以发布的完整职位广告。该课程由15节讲座组成，首先我们将学习一个历久弥新的广告公式，探讨求职者在申请之前希望了解哪些公司信息。接着，我们将涵盖吸引完美候选人的六个基本要素。在具备了这些知识和成功案例之后，我们将逐步构建您的职位广告。通过配套的工作簿，我们将一起将一份乏味的职位广告转变为引人注目的内容。无论您是在重塑一份旧的职位广告，还是从零开始，您将在每一步中获得详细指导。
If you're struggling to get the right candidates applying for your job, it could be time to overhaul your job advert. Be honest. If you saw your advert on an online job site, would it excite you enough to apply? During this course, you will learn how to write a job advert that your ideal candidates won't be able to resist · Write opening lines that will make them want to read more · Describe the job in a way that makes it come to life · Call out to the applicants you want by focusing on what really matters · Give the right candidates a compelling reason to apply Create A Job Advert That Is Ready To Post Before The End Of This Course Training can be a waste of time unless you take action I designed this course, not just to train you how to create a compelling job advert, but to walk you through the process so you have a completed advert ready to post by the end. The course is made up of 15 lectures. We kick off by looking at what we can learn from an advertising formula that has worked for decades. We delve deeper into research telling us exactly what job hunters want to know about companies before they apply. We then cover the six essentials needed to capture the attention of those perfect applicants. Armed with this knowledge, and some outstanding examples from companies that get this right, we then build our job advert section by section. In the accompanying workbook, we walk through the transformation of a dull job advert into something that shines. You will be guided, step by step, on how to do this whether you are bringing an old, lacklustre job advert to life or starting from scratch.
