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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-write-a-communication-strategy/
课程评论：没有评论
课程名称：如何编写沟通策略 课程概述：欢迎参加我们的课程《如何编写沟通策略》。本课程专为企业家、管理者、沟通专业人员以及寻求实用建议的任何人设计，旨在帮助您快速有效地编写高质量的沟通策略。课程结束时，您将能够在2至3天内撰写出一份高质量的沟通策略。您将受益于关于如何准备沟通策略大纲以及在Microsoft Word中的沟通策略模板、Microsoft PowerPoint中的沟通策略演示模板、各部分写作技巧、优质内容的撰写方法和专业外观的打造的实用建议。 课程将首先探讨在开始写作之前需要考虑的因素，包括如何准备沟通策略大纲和模板、数据收集、不同部分的写作、校对和格式化及演示准备。我们将理解公司在沟通方面的现状，分析利益相关者的优先事项，并明确沟通策略的目标与目的。接着，课程将展示如何准备您的独特价值主张，以及如何撰写策略中的各个组成部分，包括策略目标、当前状况、假设与风险、受众、战略沟通目标、战略沟通成果及关键绩效指标、沟通渠道与工具、关键沟通信息、行动计划和预算计划。 课程提供大纲模板、策略文档模板、策略演示模板和行动计划模板。该课程的理想学生是希望提高沟通技巧与成功实现沟通策略的新、现有沟通专业人员或项目经理。报名没有任何先决条件，只需您带着开放的心态，准备学习并勇于尝试。 参加本课程时，您需要观看课程视频，访问课程中提供的额外网站，利用提供的模板和检查清单，并与课程参与者和教师进行互动。如果您需要个人支持，我会随时为您提供帮助！本课程的讲师AJ拥有丰富的商业和教育背景，拥有20年的商业经验，创办并发展了多家公司，同时曾在大学教授创业课程。
Welcome to our course on How to Write a Communication Strategy.This course is designed for entrepreneurs, managers, communication professionals and everyone else seeking practical advice on how to write a quality communication strategy, quickly and effectively. By the end of the course, you will be able to write a quality communication strategy in 2 - 3 days. You will benefit from practical tips on how to prepare a communication strategy outline, communication strategy template in Microsoft Word, communication strategy presentation template in Microsoft PowerPoint, how to write different sections, how to write quality content and how to make it look professional.Course starts by looking at what you need to consider before you start writing, how to prepare a communication strategy outline and template, how to gather the data, how to start writing different sections, how to complete proofreading, formatting and prepare for a presentation.First, we start by understanding the current situation of your company in terms of communication. Then, we analyze the priorities of stakeholders and define the goals and objectives of the communication strategy. Course continues by showing you how to prepare your unique value proposition as well as how to write each component of the strategy including the aims of the strategy, current situation, assumptions and risks, audiences, strategic communication objectives, strategic communication deliverables and key performance indicators, communication channels and tools, key communication messages, action plan and budget plan.Course includes templates for outline, strategy document template, strategy presentation template and strategy action plan.The ideal student for this course is a new or existing communication professional or project manager who wants to improve their communication efforts and achieve success with their communication strategy as well as improve their communication strategy writing skills.There are no requirements necessary to enroll. We only ask that you come open minded and ready to learn and ready to take some risks. In order to attend this course, you need to follow the course videos, access additional websites provided in the course, utilize the templates and checklists provided and engage with the course participants and instructor.If you need personal support, I am here to help!The instructor for this course is AJ who brings a wealthy business and educational background including 20 years of business experience having founded and developed multiple companies. Also, AJ has an educational background teaching Entrepreneurship courses to University students.
