|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-understand-your-customers/
课程评论：没有评论
课程名称：客户成功：如何理解您的客户 课程概述： 在当今竞争激烈的市场环境中，想要为公司带来出色的业绩，就必须以前所未有的方式倾听客户的声音。倾听是理解客户的起点，能够帮助您深入了解客户的真正需求。这种清晰的洞察力能够指导您解决客户面临的真实问题。然而，理解当今的客户并不总是容易，因此，您需要深入挖掘，成为一个“洞察力采矿者”。本课程将为您展示如何开始这一过程。 在本课程中，您将学习到解决客户难题的重要要素，包括： - 三个小词语将改变您与客户的关系 - 理解商业中的“四个旋转盘”的重要性 - 如何缩小公司与客户之间日益扩大的“体验差距” - 客户互动金字塔作为成功的基本构建块 - 什么是真正的客户洞察，什么不是 - “大数据”与“重大洞察”的区别 - 如何创造成功的提案，将犹豫的潜在客户转化为忠实客户 此外，您还将看到四个案例研究，探讨那些将客户理解作为成功关键的公司，例如Netflix、Sherwin Williams、Andre Rieu和Chateauform，以及一个因未能倾听客户而付出巨大代价的案例。 现在比以往任何时候都更需要了解您的客户，因为在某个地方，已经有人在倾听他们，试图将他们吸引走。不要浪费时间，今天就开始吧！
If you want to deliver the fantastic results your company needs in today's crazy marketplace, it's time to start listening to your customers like never before. Listening is the where you start; it's the beginning of deeper understanding. Understanding your customers provides you with clear insight. And this clear insight will help you solve the real problems they need to solve. But, it's not always easy to understand today's customers because they can be hard to figure out. So you've got to go deeper and become an "Insight Miner." This course will show you how to begin. In this course, you are going to learn some critical pieces to the customer puzzle: The three little words that will change your relationships with customers foreverWhy you must grasp The Four Spinning Plates of business How to close the growing "experience gap" between your company and your customersHow the Customer Engagement Pyramid is an essential building block to successWhat customer insight really is and isn'tHow "Big Data" is different than "Big Insight"How to create winning propositions the will turn reluctant prospects into loyal customers Plus, you''' get four case studies about companies that have made Customer Understanding a big part of their success (plus, one that wasn't listening and paid a steep price): NetflixSherwin WilliamsAndre RieuChateauform You've got to understand your customers now more than ever because someone, somewhere is already listening to them to try to steal them away. There's no time to waste so get started today.
