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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-start-your-own-podcast-network/
课程评论：没有评论
Coursera 课程《如何创建自己的播客网络 - 立即开始播客制作》总结： 本课程旨在帮助您快速、轻松地创建成功的播客，从而将您打造成行业专家，并为您的产品和服务带来大量流量。即使您是完全的新手，也不用担心。课程将涵盖基础知识，并提供大量屏幕录制视频，让您直观学习整个过程，无需复杂的理论。 在当今竞争激烈的市场中，提供有价值的内容至关重要。通过播客，您可以轻松地建立品牌形象，赢得客户信任并促进销售。课程强调了播客的强大影响力，并提供了相关统计数据： * 在美国，45% 的人曾经收听或观看过播客，大约有 7000 万人。 * 超过 80% 的播客听众表示，在价格和质量相当的情况下，他们愿意购买他们喜欢的播客推荐的产品。 * 90% 的播客听众曾因播客广告或赞助而采取行动，超过 40% 的人报告了购买行为，表明他们对合适的信息和情境是 receptive 的。 本课程将教您如何克服技术障碍，充分利用播客的优势，实现即时品牌推广并吸引潜在客户。
"Finally, Discover How to Create Successful and Engaging Podcasts That Instantly Will Brand You As The Expert and Drive Loads of Traffic Back To Your Products and Services…Starting Today!" Don't know where to start? Thinking "I'm a complete newbie, I can't do this…"? Well don't! While podcast marketing is somewhat technical, we will cover the basic fundamentals to ensure you can create podcasts with ease. This training course was created so you could quickly and easily implement this blueprint right away.In fact, most of this video course is screen-captured video, meaning you'll see everything on my screen as I walk you through the whole process. There's No Theory Here! Gone are the days where you could just put a product or service up and sell it. Nowadays, you have to provide as much valuable content as possible to differentiate yourself from your competitors - who are likely not even doing this. What this means is that if you do this, you will have a huge head start. Now, branding yourself as the expert and as someone who is willing to give great content is absolutely crucial to gaining trust and converting sales. Fortunately for you, this can easily be done through videos, podcasts, and more. Today though, we'll focus on podcasts. Let's take a quick look at some statistics here. According to a research report done by Edison Research: "Just in the American market alone, the percentage of Americans who have ever watched or listened to a podcast is 45%, up from 43% one year ago. This is approximately 70 million Americans." Another interesting statistic… "Over 80% of podcast consumers, who responded to a survey, agreed that "when price and quality is equal," they don't mind purchasing products on the podcasts they regularly enjoy." So that is why the intro and outro are so important, which we'll get into further down below. Take a look at this one. "90% of these respondents from the statistics above indicated that they had taken some kind of action as a result of podcast advertising or sponsorship, and over 40% reported purchasing behaviors, which indicates that they are receptive to the right message, in the right context." You see how powerful podcasts can be if done correctly? You see how much traffic you could be missing out on by not having your own podcast? So, if you're not doing podcasts you could be missing out on this instant branding, and it's really not hard to do once you surpass some of the technical requirements. Want the answers to the questions above and more? Buy this course!
