How to Start & Market a Food Business from Your Home Kitchen

所在平台: Udemy

课程主页: https://www.udemy.com/course/how-to-start-and-market-a-food-business-from-your-home/

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课程简介

课程名称:如何在家厨房启动和营销食品业务 课程概述:从派到腌制食品,从婚礼蛋糕到格兰诺拉燕麦,食品创业者们如今可以在自家厨房中自由地生产非危害食品并赚取收入。本课程提供了一个激动人心的视角,展示了日益增长的“家庭食品”商业运动及其带来的机会与可能性。成千上万的家庭厨师正在拥抱从自家厨房启动食品产品企业的理念。本课程是您围绕激情和梦想业务构建的起点,并为您提供了一条明确的路线图,帮助您启动自己的食品产品业务。 课程内容包括:了解启动业务所需的所有信息,比如“家庭食品法”的许可要求、市场产品开发以及如何管理您的业务以保证其愉快、盈利和成功。讲师将分享作为家庭烘焙师和食品罐装者的个人经验,引用其权威著作《自制销售》中涉及的多个食品创业方面,并详述其作为威斯康星州三名原告之一的亲身经历,这起诉讼成功解除了在家销售烘焙食品的禁令。此外,课程将展示全国各地的成功故事,增强您的信心,使您有勇气启动自己的业务。 课程涵盖内容广泛,包括产品开发、包装、标签和测试,以及各种市场营销方面,特别是如何放大产品展示、吸引媒体报道和充分利用社交媒体,几乎不需投资。此外,还将探讨业务结构、财务管理及减税措施、管理责任和风险、遵循政府法规、优化厨房组织以及合理规划时间,以平衡家庭、外部工作和其他承诺。课程还将介绍通过孵化厨房或其他商业选择进行未来扩展的准备,倡导“家庭食品自由”,并讨论在新冠疫情期间运营的挑战与机遇,以及与高酸罐装食品相关的特殊威斯康星州内容。 您无需担心失败,因为您从家厨房开始推出新的食品产品业务具备了所有基础。许多烘焙师和罐装者可能已完善了他们的食谱,甚至有些可能还获得了州博览会的奖项。现在是时候开始将这些美食卖给邻居或州内其他人了。随着消费者对以真实食材制成的真正美食需求的增加,本课程将帮助您启动、组织并为客户制作新鲜、独特及美味的小批量食品。

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课程详情

From pies to pickles, wedding cakes to granola, preserves to decorated cookies, fledgling food entrepreneurs now have the freedom to earn, producing non-hazardous foods in their home kitchen. This course offers an exciting snapshot of the growing "cottage food" business movement and the opportunities and the possibilities it offers. Thousands of home cooks are embracing the idea of launching their own food product enterprise from home. This course serves as the launching pad for your dream business built around your passions and a clear roadmap for you to start your own food product venture. This course on starting a food product business from your home kitchen offers a comprehensive overview of everything you might need to launch your business tomorrow. From licensing requirements for what is commonly referred to as "cottage food laws" to developing your product for market and managing your business to make sure it remains fun, lucrative and successful. I'll share my direct personal experience as a home baker and canner. I'll draw upon numerous aspects food business start-ups covered in my authoritative book, Homemade for Sale, as well as expand upon my first-hand experience serving as one of the three plaintiffs in a victorious lawsuit against the State of Wisconsin that lifted the ban on selling baked goods in my home state. I'll also be featuring numerous success stories of others around the country just like you, with a dream, a recipe and a passion for sharing what they bake or make with others in their community so you'll have the confidence to launch your business, too. This comprehensive and accessible course covers everything you need to get cooking for your customers, creating items that by their very nature are specialized and unique. Topics covered include: Product development, packaging, labeling and testing. All facets of marketing, especially ways to amplify your product displays, generate press coverage, tap into social media and with little to no investment. Structuring your business and getting a handle on the financial aspects and deductions. Managing liability, risk, and government regulations. Organizing your kitchen and managing your time to balance your business with family, outside jobs and other commitments. Planning for future expansion with incubator kitchens or other commercial options. Becoming a cottage food advocate, to expand your state laws to serve you, perhaps even calling for "food freedom." Special section covering both the new challenges and opportunities of operating during the covid-19 pandemic. Special Wisconsin sections devoted to baking and selling high-acid canned items. You can't fail, at least in the traditional sense, when you launch a new food product business from your home kitchen. Everything you need, you already have in the cupboards or on the shelves in your home kitchen. Many bakers and canners already have perfected some of their recipes and food products. A few might even be State Fair award-winners! It's about time to start selling them to your neighbors or others in your state. From "Buy Local" to "Small Business Saturdays," from slow food to fancy food, from farm-to-fork to hand-made artisan breads, more people than ever are demanding real food made with real ingredients by real people - not by machines in factories, the same way they make cars or computers, or with ingredients you can't pronounce. This course gets you started, organized and cooking for your customers, creating items that by their very nature are small batch, fresh, unique, specialized and, of course, delicious.

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