课程详情

This course is broken into 8 sections, I based it off 8weeks as there is a lot of information to learn.Week 1 is about establishing solid foundations to start your clothing brand dreams.You will learn the base principals of setting your business up for success. I'll guide you using video and templates to help you initiate your business and finance plan. You'll learn why its important to have a mission, core values and purpose in your company and understand why pinch points are necessary and how to use them for marketing and sales in the coming weeks. By the end of these lessons you'll have foundations in place and be ready to build your brand identity.Week 2 is about establishing who you are as a brand and creating the designaspects of your business that make your brand special. This is a very important partof the process and will set your tone and style for now and for years to come.We will establish, your branding colours, tone of voice, fonts and how to create abranding board. I talk through these points and explain what they are and why theyare important.Week 3 is understanding fashion design, how to create your own designs and the details you need to get your ideas from your head into a real life product. We are getting into the fun stuff now and the reason why you are here. I'll take you through the process of designing, sampling and how to find a good manufacturer.You'll be provided with tech pack templates so you have a professional template ready to use and I'll guide you through video on each step. You'll learn how to price your clothing and the different methods you can do this. This week is packed with information and everything you need to know to design and create your clothing collections.Week 4 is all about the online and in store experience.Its all starts with where you choose to sell your products.Establishing what route you want to go down is key. Your goals will determine where and how you will sell your products.We'll talk about what selling platforms are best and why and how to set up your website while on a budget. Setting up your online store and important apps I learnt the hard way about to add into your website to make your life easier!This is the fun part of setting up the platform and gateway for your community to buy the amazing clothing you have designed.Your website should be flawless, eye-catching and easy to use for your ideal customer.Should you choose to sell in-store, we'll talk about the pro's and cons of selling in other stores and the difference between wholesale orders and consignments. Week 5 and 6 is all about Sales and Marketing and over 2 weeks because this is the most crucial part to making your business a success. Its one part to have a great product and another part to be able to market then sell your product. You need to learn these aspects of the business to scale your clothing brand and make it a success.We cover building a marketing plan with a template for you to fill out and plan your strategies. We go through the customer journey, so you will learn the touch points a customer will to through to make a purchase.We talk about creating content for your customer and social media pillars. I also have a page of ideas for content to save you time of thinking what to post in the future. I'll teach you about facebook ads, retargeting ads and why they can boost your sales. And how to set them up! I also provide you with email templates for easy application onto your own email platforms to help with the set-up of your business.You'll learn how to find stockists and how to create fashion look books.This is the tip of the ice berg and the start of creating your successful clothing brand.There are many aspects of marketing and I'll teach you how to market your brand so you'll make sales.Week 7 is all about packaging your clothing and distribution.We talk about the processes you'll need while keeping your goals in mind. You'll learn where to find packaging manufacturers if you want custom packaging and where to find post bags.We talk about creating a process for your business now and how it will help when you scale. It may seem like a minimal thing to learn about but this is a crucial part of the business. You want to make the packaging and distribution part easy for yourself and have a good impact on your customer. Customers notice how fast delivery is and how they receive the package. You want to create a wonderful experience for your customer, and make them remember you. Week 8 is all about how to launch! Its about building up hype around your new business.A great launch can have you selling out of your products. Many businesses do a great job of this. We go step by step how to launch well, and let the world know about the clothing label YOU CREATED!! This is such an exciting time and deserved a whole week to learn the ins and outs of a good launch. Once you know how to launch well, you can do this for all your new collections.EXTRAS - Just to make your life easier:) Laying foundations worksheetEstablishing your brand worksheetFind your niche worksheetBusiness plan worksheetFinancial plan templateVideo examplesCalendar year plannerCreating content for your customerCustomer Journey MapTechpack templatesMarketing plan templateA 'To Do'List for MarketingHow to Launch Info sheet

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