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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-set-price-for-your-products-services/
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课程名称：顶级产品定价策略与竞争定价方法 课程概述：在所有企业家、小企业主和自由职业者需要做出的决策中，定价无疑是最困难的决策之一。如果定价过高，会失去销售机会；若定价过低，则会错失潜在利润。定价是对销售和利润影响最大的因素，哪怕是一小幅度的调整也能带来显著的结果。根据麦肯锡咨询公司的一项研究，若标普全球1200公司的价格提高1%，在需求保持不变的情况下，平均利润将增长11%。有效的定价策略不仅能在短期内帮助您销售产品或服务，还能在长期内提高您的盈利能力。将价格设定在最佳水平的其他好处包括：达到并超越收入目标、保持和增加市场份额及客户忠诚度、树立公司形象以及在适当的价格上提供优质产品，从而超越竞争对手。 完成本课程后，您将能够： - 通过市场研究获得的客观数据来定义理想客户 - 有效研究竞争对手和市场趋势，从而设定能够使您具有竞争力的价格 - 通过定义产品或服务为目标客户提供的独特价值来定位市场，并相应调整形象 - 了解多种定价策略，并学习哪些最适合您的产品或服务 - 创建监控定价结果的系统，以保持定价的时效性和适宜性 - 理解何时适合提高或降低价格，并如何利用这些技术为自己带来优势 不要再错失潜在利润，学习如何为您的产品和服务设定最佳价格！立即注册，开始您的学习之旅！
Of all the decisions entrepreneurs, small business owners and freelance service providers have to make, pricing is without a doubt among the most difficult.=> Set your price too high and you lose sales to your competitors.=> Set your price too low and you're missing out on potential profits.Pricing is the factor that has the largest impact on sales and profits and a small change can produce dramatic results. In a recent study by consulting firm McKinsey & Co. they found that if companies on the S & P Global 1200 raised their prices by just 1%, while demand remained constant, profits would increase by 11% on average. An effective pricing strategy will not only help you sell your products or services in the short-term, but will also increase your profitability in the long-term. Other benefits of setting your price at an optimal level include:Meeting & Exceeding Revenue TargetsRetaining & Increasing Market Share and Customer LoyaltyCreating an Image & Reputation as a Company that offers Quality Products at Appropriate PricesEdging out your CompetitionBy the time you've completed this course, you will be able to:Define your ideal customer through objective data gained through market researchEffectively research your competitors and market trends in order to set prices that will make you competitivePosition your product or service in your market by defining the unique value it offers your target customer and adjusting your image accordinglyUnderstand a variety of pricing strategies and learn which ones work best for your products or servicesCreate a system for monitoring the results of your pricing so that you can keep it up-to-date and appropriateUnderstand when it's good to raise or lower prices and how to use these techniques to your advantageStop Missing Out on Potential Profits by Learning How To Set The Optimal Price For Your Products & Services!Enrol now and let's get started!
