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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-sell-your-work-as-a-writer-artist-or-creative/
课程评论：没有评论
**Coursera 课程总结：如何将你的作品作为作家、艺术家或创意人士进行销售** 本课程由 Mathew Patrick Heggem（10kCreators 创始人兼 CEO）和 Claire E. Jones（作家兼小型出版商）共同讲授，旨在为作家、艺术家及其他创意人士提供一个建立人脉、实现商业成功的清晰路线图。 **课程核心内容：** 1. **成功的基础设定：** * 明确个人目标、品牌定位和目标受众。 * 学习有效定位自身产品或服务的策略性见解。 2. **建立真诚的人际连接：** * 运用 PACE 工具培养信任感。 * 掌握“建立关系存款”的艺术，并使其产生共鸣。 * 利用社交媒体与受众建立真实联系。 3. **培养长期成功：** * 通过创建和管理简单数据库，充分利用自身人脉网络。 * 发掘创建和维护社群空间的窍门，以扩大影响力。 **额外补充内容：** 课程还将涵盖商业结构、销售目标、营销计划以及内容技巧等实用性极强的内容。 **讲师介绍：** Mathew Patrick Heggem 是一位艺术家和企业家，他创立 10kCreators 的宗旨是帮助一万名创作者实现财务自由。Claire E. Jones 是一位备受国际认可的作家、小型出版商和导师，致力于通过包容性的故事和实践来改变世界。她拥有丰富的经验，专注于指导其他创意人士更快、更轻松地实现目标。
In a world where connections are currency, Claire and Mathew will guide you through every step of the relationship-building journey. Whether you're an aspiring arts entrepreneur or a creative business professional, this event will give you a roadmap to multiplying opportunities and achieving the success your endeavors deserve.What We'll Cover:(1) Setting the Foundation for Success:- Gain clarity on your goals, brand, and target audience.- Learn strategic insights to position your offerings effectively.(2) Building Genuine Connections:- Use the PACE tool to foster trust.- Discover the art of making relationship deposits that resonate.- Leverage the power of social media to authentically connect with your audience.(3) Cultivating Long-Term Success:- Harness the potential of your own network by creating & managing a simple database.- Uncover the magic of creating & cultivating community spaces to amplify your reach.*PLUS SUPPLEMENTAL CONTENT ON BUSINESS STRUCTURES, SALES GOALS, MARKETING SCHEDULES, & CONTENT TIPS!!*Speaker Bios:Mathew Patrick Heggem (he/him) is the Founder & CEO of 10kCreators, a social enterprise whose mission is to help 10,000 creators achieve financial freedom through mentorship, training, and access to critical resources. As both an artist and entrepreneur, this work is personal. After having survived the life of an NYC starving artist and navigating his way through the world of small business, he created this company to share the lessons learned along that journey.Claire E. Jones (she/her) is an author and small publisher who is committed to changing the world for the better through inclusive stories and practices. As an internationally-recognized speaker & writer, her novels have sold in six countries, been picked up by bookstores across the U.S., and ranked in the top 100 of the Ingram Fiction Fantasy Romance category. Now, she mentors other creatives, visionaries, and innovators in achieving their goals in less time with less stress.
