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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-sell-your-fashion-line/
课程评论：没有评论
课程名称：如何推广你的服装品牌 课程概述： 本课程旨在帮助学员建立服装品牌的形象，掌握市场营销策略，并找到目标客户群体。课程将提供针对时尚行业的独特指导，强调服装设计之外的营销和商品化（merchandising）的重要性。学员将学习如何让自己的品牌被认知，如何利用品牌身份，以及如何通过与客户建立情感联系（基于共同的价值观和信念）来提高销量、培养忠实客户、简化营销并保护定价策略。课程结束后，学员将能够有效地通过社交媒体推广自己的服装品牌。
Create a brand image around your product, know how to market it and find the target to sell. Throughout this course, you will receive unique instructions that cater to the industry. Designing clothes is more than creating something special. Marketing and merchandising is the other half of the fashion world. Learn how to make sure people know about you and your designer line. In this course, you will learn how to utilize your brand identity. Branding is defining your business to yourself, your employees, and the world. Connecting with your customers emotionally because of values and beliefs leads to higher sales, loyal customers, and easier marketing as well as protecting your pricing. At the end of the course, you will be able to effectively promote your clothing line via social media.
