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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-sell-and-buy-in-english/
课程评论：没有评论
Coursera 课程《如何在英语中进行销售和购买》摘要 本课程专为在市场营销、销售或采购领域工作，且需要与国际客户和同事进行有效沟通的人士设计。无论您的目标是销售还是采购，流利的商务英语都是实现目标的关键。 课程内容涵盖了您在与国际客户合作、处理外国供应商、参加国际展会、起草提案以及处理投诉和咨询等场景中所需的所有基本表达方式和对话技巧。通过课程，您将学会更高效地运用英语，并与全球优秀的专业人士一同进步。 课程通过真实的市场营销和采购职场情境，以及刻苦提升沟通技巧的典型人物，帮助您学习。您将从成功与失败中反思，认识自己的沟通风格、优势和待改进之处。 课程共**六个模块**，内容循序渐进，聚焦于销售和采购中的具体环节： * **模块一**：概述采购和销售的核心活动。 * **模块二**：如何接触新客户或选择潜在供应商。 * **模块三**：提案的构思与开发。 * **模块四**：谈判的准备与实施。 * **模块五**：订单的敲定与交付。 * **模块六**：处理与提出投诉。 完成本课程，您将能够更自信、有效地使用英语进行商务沟通，提升您的职业竞争力。
If you work in marketing, sales, or purchasing, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English."How to Sell and Buy in English" is for people who need to communicate effectively with international clients and colleagues.Although sales and purchasing pursue different objectives within a business, both roles require fluent business English to achieve their goals. Buyers and sales people manage international clients, deal with foreign suppliers, attend international exhibitions, draw up proposals, and deal with all manner of complaints and enquiries."How to Sell and Buy in English" presents all the essential expressions and conversation techniques which will enable you to communicate successfully in all these situations. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas.The six modules of this course present realistic situations for sales and purchasing. The first module provides an overview of the core activities within the purchasing and sales environment. The following modules each focus on specific themes including approaching a new client or selecting potential suppliers, the conception and development of proposals, the preparation and realization of negotiations, tying up orders and deliveries, and dealing with or making complaints.
