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所在平台: Udemy |
课程主页: https://www.udemy.com/course/how-to-run-a-successful-blog-tour-for-authors/
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课程名称：如何为小说家成功举办博客巡演 课程概述：在这门视频课程中，您将学习如何为自己或他人成功举办博客巡演。课程由一位小说家为小说家设计，特别针对流派小说作家，当然也适用于非小说类作者。如果您希望通过当今作者最有影响力的营销渠道之一来接触读者——书籍博主和热爱博客的人，欢迎参加此课程。博客巡演是一种宣传您书籍的方法，它可以促进书籍销售、增加通讯订阅者、扩大读者群体以及总体提升您的作者平台（或影响力）。 本课程适合于：作家、小说家和短篇小说作者，无论是已出版还是未出版的。请注意：这门课程并不适合绝对初学者。前提是您对博客、写作文章及使用社交媒体有一定的了解，或愿意快速掌握这些工具。课程提供了大量工具、模板、检查清单和资源！我为您创建了29个视频，时长从1分钟到11分钟不等，您可以选择分短时间观看或者一次性观看整门课程，总时长约为3小时。请安排好时间！ 在课程中，我将以逐步的方式为您提供检查清单和模板，消除您在与博主沟通时的疑虑，让他们对您和您的书产生兴趣。课程模块包括： - 如何找到愿意推荐您和您的书的博主 - 如何通过社交媒体引起博主的好奇心，参与到您的博客巡演中 - 如何撰写邀请博主参加博客巡演的邮件 - 启动巡演所需的图片和其他材料 - 如何进行市场推广，激发人们的兴趣 - 如何决定要赠送的奖品 - 如何选择博客巡演的内容 - 如何管理巡演 - 巡演结束后的后续跟进 额外福利：注册本课程后，您还将获得我新书的电子版《作家的推特：害羞作家的社交媒体营销策略》。通常我会向客户收取997美元至2500美元来举办这些巡演，但在本课程中，我将分享我的所有秘密。如果您还有未被覆盖的问题，可以在注册后通过我定期查看的24/7论坛直接询问我。期待在课程中见到您！
In this video course, you'll learn how to run a successful blog tour for yourself or for others. Designed by a novelist for novelists, specifically genre fiction writers, though totally applicable to nonfiction authors. Take this course if you want to reach your readers through one of today's most influential marketing channel for authors: book bloggers and avid bloggers. A blog tour is a way to spread the message about your book, generate book sales, increase your newsletter subscribers, increase your readership, and overall, increase your author platform (or reach). This course is for: Authors, novelists and short story writers Unpublished and published Please note: This course isn't for absolute beginners. I'm assuming you have some comfort level with blogging, writing articles, and using social media, or you are ready to dive in and get comfortable with these tools fast. Lots of tools, templates, checklists, and resources! I created 29 videos for you, anywhere from 1 to 11 minutes in length, so you can watch in short bursts, or watch the course all at once. It's about 3 hours of content. Block off your afternoon! In a step-by-step manner, I provide you with Checklists and Templates, and take the guess work out of what to say to bloggers to get them excited to feature you and your book on your blog. Modules include: How to find bloggers who'll be interested in featuring you and your book How to get bloggers curious via social media to join in your blog tour What to write to invite bloggers to join your blog tour What images and other materials you need to launch your tour What marketing to do to promote your tour and get people excited How to decide what giveaways to offer How to decide what content to write about for the blog tour How to run the tour How to follow up after the tour Bonus: For those of you who sign up for my course, you also get an e-edition of my new book,Twitter for Authors: Social Media Book Marketing Strategies for Shy Writers. Just FYI.Normally I charge $997 to $2,500 to run these for clients. But in this course I share ALL my secrets. And, if there's something more that you'd like to know about running blog tours that I haven't covered yet, once you've enrolled, you can ask me directly in the 24/7 forum that I check regularly. See you in the course!
